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Even though the luxury market has grown faster than
other markets, the question arises if luxury hotels
are still of importance with reference to the social
and economical aspects. This is questionable since
nowadays more and more luxury hotels try to
overtrump each other. At the same time various other
properties give the impression of being a luxury
resort in order to generate customers. Therefore, as
competition increases constantly, it is more and
more important for luxury hotels to understand
customers needs and expectations. This book
anticipates to not only investigate what guests
expect when staying at a luxury hotel but also to
analyze the resulting importance of luxury hotels in
regards to social and economical aspects.
In order to complete this thesis, a successful
marketing strategy of a luxury hotel chain is
exemplified and the advantages, respectively
disadvantages, luxury hotels have over budget hotels
are outlined.
other markets, the question arises if luxury hotels
are still of importance with reference to the social
and economical aspects. This is questionable since
nowadays more and more luxury hotels try to
overtrump each other. At the same time various other
properties give the impression of being a luxury
resort in order to generate customers. Therefore, as
competition increases constantly, it is more and
more important for luxury hotels to understand
customers needs and expectations. This book
anticipates to not only investigate what guests
expect when staying at a luxury hotel but also to
analyze the resulting importance of luxury hotels in
regards to social and economical aspects.
In order to complete this thesis, a successful
marketing strategy of a luxury hotel chain is
exemplified and the advantages, respectively
disadvantages, luxury hotels have over budget hotels
are outlined.