The Fundamentals of Creative Photography offers a comprehensive introduction to the world of applied creative photography. It is concerned with photography in a professional context à â â images that are to be used in the fulfilment of a brief, rather than those created solely for self-expression.
The Fundamentals of Creative Photography offers a comprehensive introduction to the world of applied creative photography. It is concerned with photography in a professional context à â â images that are to be used in the fulfilment of a brief, rather than those created solely for self-expression.
David Prakel runs his own photographic training workshops in Northumberland, UK. He has enjoyed a successful and diverse career in journalism, photography and education and has taught at all levels in universities, colleges, schools in both the UK and the US as well as the prestigious Kodak Imaging Training Centre in Harrow, London.
Inhaltsangabe
Introduction. Photographic fundamentals: Formal elements - Composition Principles of design Technical considerations Exposure and reciprocity Language of photography Putting it all together Creativity and intent. Communication: Visual literacy Ownership Reading an image Deconstruction Semiotics - the study of signs Influences Talking about photography - technical language Talking about photography - artistic language Talking about photography - emotional language. Applied photography: Forms of photography Commercial and advertising Editorial Sports Architectural Social Wildlife and nature Photojournalism Fashion Working within photography. Professionalism: Getting an education Learning as an assisting photographer Getting work Portfolios Marketing yourself Representation and agents Professional bodies. The brief: The client A common language How far can your creativity go? Required outputs Timing and deadlines Legal issues Passing off plagiarism Model and property releases Teamwork Safe working practices. Workflow: Photographic workflow Basic workflow: Pre-shoot Basic workflow: Capture Basic workflow: Transfer Basic workflow: Process Basic workflow: Editing Basic workflow: Optimisation for output Basic workflow: Archiving Basic workflow: Cataloguing and digital asset management Impact of digital Workflow products. Conclusion. Glossary. Bibliography and webography. Index. Acknowledgements and picture credits. Working with ethics.
Introduction. Photographic fundamentals: Formal elements - Composition Principles of design Technical considerations Exposure and reciprocity Language of photography Putting it all together Creativity and intent. Communication: Visual literacy Ownership Reading an image Deconstruction Semiotics - the study of signs Influences Talking about photography - technical language Talking about photography - artistic language Talking about photography - emotional language. Applied photography: Forms of photography Commercial and advertising Editorial Sports Architectural Social Wildlife and nature Photojournalism Fashion Working within photography. Professionalism: Getting an education Learning as an assisting photographer Getting work Portfolios Marketing yourself Representation and agents Professional bodies. The brief: The client A common language How far can your creativity go? Required outputs Timing and deadlines Legal issues Passing off plagiarism Model and property releases Teamwork Safe working practices. Workflow: Photographic workflow Basic workflow: Pre-shoot Basic workflow: Capture Basic workflow: Transfer Basic workflow: Process Basic workflow: Editing Basic workflow: Optimisation for output Basic workflow: Archiving Basic workflow: Cataloguing and digital asset management Impact of digital Workflow products. Conclusion. Glossary. Bibliography and webography. Index. Acknowledgements and picture credits. Working with ethics.
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