Discover how any brand can drive a winning direct to consumer strategy, irrespective of market segments, with insight and lessons from the global companies who have made their DTC business a success.
Discover how any brand can drive a winning direct to consumer strategy, irrespective of market segments, with insight and lessons from the global companies who have made their DTC business a success.
Mike Stevens has played key roles in two of the most iconic start up-challenger brands in recent years: Innocent smoothies and Peppersmith plant-based chewing gum and mints. At innocent, he built and ran their supply chain for six years before becoming a country manager and heading up the brand's launch in Scandinavia. In 2009 he co-founded Peppersmith. He is now a consultant for D2C food and drink businesses and is a mentor for Virgin Startup. He is based in Poole, Dorset, UK.
Inhaltsangabe
Chapter 00: Introduction; Chapter 01: In the beginning was graze.com graze; Chapter 02: From a side hustle to international stardom Huel; Chapter 03: Unearthing a huge problem hidden in plain sight Snag; Chapter 04: Measuring satisfaction and why it matters Bloom & Wild; Chapter 05: Moving with the times and the art of resilience Cornerstone; Chapter 06: Why bigger is not always better Sugru; Chapter 07: Using DTC toilet paper to build toilets and ensure access to sanitation for every person on the planet by 2050 Who Gives A Crap; Chapter 08: Building a community for a higher purpose TRIBE; Chapter 09: Launching a DTC brand in the 2020s. The new rules of the game Lick Clearing; Chapter 10: The importance of an emotional connection with your customers tails.com; Chapter 11: Using stress and burnout as the inspiration to build a better business Heights; Chapter 12: How to use your low margin DTC channel as your omnichannel marketing machine Ugly Drinks; Chapter 13: Overcoming the challenges of a frozen supply chain to accelerate an inevitable shift to plant based diets allplants; Chapter 14: How DTC is helping a whole town get its mojo back Hiut Denim; Chapter 15: Summing up
Chapter - 00: Introduction;
Chapter - 01: In the beginning was graze.com - graze;
Chapter - 02: From a side hustle to international stardom - Huel;
Chapter - 03: Unearthing a huge problem hidden in plain sight - Snag;
Chapter - 04: Measuring satisfaction and why it matters - Bloom & Wild;
Chapter - 05: Moving with the times and the art of resilience - Cornerstone;
Chapter - 06: Why bigger is not always better - Sugru;
Chapter - 07: Using DTC toilet paper to build toilets and ensure access to sanitation for every person on the planet by 2050 - Who Gives A Crap;
Chapter - 08: Building a community for a higher purpose - TRIBE;
Chapter - 09: Launching a DTC brand in the 2020s. The new rules of the game - Lick Clearing;
Chapter - 10: The importance of an emotional connection with your customers - tails.com;
Chapter - 11: Using stress and burnout as the inspiration to build a better business - Heights;
Chapter - 12: How to use your low margin DTC channel as your omnichannel marketing machine - Ugly Drinks;
Chapter - 13: Overcoming the challenges of a frozen supply chain to accelerate an inevitable shift to plant-based diets - allplants;
Chapter - 14: How DTC is helping a whole town get its mojo back - Hiut Denim;
Chapter 00: Introduction; Chapter 01: In the beginning was graze.com graze; Chapter 02: From a side hustle to international stardom Huel; Chapter 03: Unearthing a huge problem hidden in plain sight Snag; Chapter 04: Measuring satisfaction and why it matters Bloom & Wild; Chapter 05: Moving with the times and the art of resilience Cornerstone; Chapter 06: Why bigger is not always better Sugru; Chapter 07: Using DTC toilet paper to build toilets and ensure access to sanitation for every person on the planet by 2050 Who Gives A Crap; Chapter 08: Building a community for a higher purpose TRIBE; Chapter 09: Launching a DTC brand in the 2020s. The new rules of the game Lick Clearing; Chapter 10: The importance of an emotional connection with your customers tails.com; Chapter 11: Using stress and burnout as the inspiration to build a better business Heights; Chapter 12: How to use your low margin DTC channel as your omnichannel marketing machine Ugly Drinks; Chapter 13: Overcoming the challenges of a frozen supply chain to accelerate an inevitable shift to plant based diets allplants; Chapter 14: How DTC is helping a whole town get its mojo back Hiut Denim; Chapter 15: Summing up
Chapter - 00: Introduction;
Chapter - 01: In the beginning was graze.com - graze;
Chapter - 02: From a side hustle to international stardom - Huel;
Chapter - 03: Unearthing a huge problem hidden in plain sight - Snag;
Chapter - 04: Measuring satisfaction and why it matters - Bloom & Wild;
Chapter - 05: Moving with the times and the art of resilience - Cornerstone;
Chapter - 06: Why bigger is not always better - Sugru;
Chapter - 07: Using DTC toilet paper to build toilets and ensure access to sanitation for every person on the planet by 2050 - Who Gives A Crap;
Chapter - 08: Building a community for a higher purpose - TRIBE;
Chapter - 09: Launching a DTC brand in the 2020s. The new rules of the game - Lick Clearing;
Chapter - 10: The importance of an emotional connection with your customers - tails.com;
Chapter - 11: Using stress and burnout as the inspiration to build a better business - Heights;
Chapter - 12: How to use your low margin DTC channel as your omnichannel marketing machine - Ugly Drinks;
Chapter - 13: Overcoming the challenges of a frozen supply chain to accelerate an inevitable shift to plant-based diets - allplants;
Chapter - 14: How DTC is helping a whole town get its mojo back - Hiut Denim;
Chapter - 15: Summing up
Rezensionen
"Very few books are both as inspiring and useful as this. Mike has looked beyond the glossy case histories to the real learning curves of success and failure in DTC and feeds the flame of our entrepreneurial spirit as he does so." Adam Morgan, author of "Eating the Big Fish" and Founder and Partner, Eatbigfish
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