Content can be an effective and economical tool to add to your marketing strategy. But content marketing is most effective when integrated into a multichannel campaign that not only educates consumers but offers that content with various direct response methods, online and offline, to generate leads, prospects, and direct sales. Having written more than 90 books during his forty-year career in content and direct marketing Robert Bly has more than a few strategies to help readers get the highest ROI on their content.
Content can be an effective and economical tool to add to your marketing strategy. But content marketing is most effective when integrated into a multichannel campaign that not only educates consumers but offers that content with various direct response methods, online and offline, to generate leads, prospects, and direct sales. Having written more than 90 books during his forty-year career in content and direct marketing Robert Bly has more than a few strategies to help readers get the highest ROI on their content.
Robert W. Bly is an independent copywriter and marketing consultant with more than 35 years of experience in B2B and direct response marketing. He has worked with over 100 clients including IBM, AT&T, Embraer Executive Jet, Intuit, Boardroom, Grumman and more. He is the author of 100 books, including The Marketing Plan Handbook (Entrepreneur Press, 2015), and he currently writes regular columns for Target Marketing Magazine and The Direct Response Letter.
Inhaltsangabe
Introduction Chapter 1: The 10 steps to content marketing success Chapter 2: How to write compelling content Chapter 3: Planning your content marketing strategy Chapter 4: Integrating content with direct response and online marketing Chapter 5: Marketing with white papers, ebooks, and special reports Chapter 6: Marketing with case studies and testimonials Chapter 7: Marketing with books and mini-books Chapter 8: Marketing with articles and blogs Chapter 9: Marketing with e-newsletters and emails Chapter 10: Marketing with podcasts and other audio Chapter 11: Marketing with video and apps Chapter 12: Marketing with webinars and teleconferences Chapter 13: Marketing with seminars, workshops, speeches, and talks Chapter 14: Marketing with infographics and tipographics Chapter 15: Social media marketing Chapter 16: Driving traffic with content-based calls to action Chapters 17: Increasing conversion with content Appendix A: Copyright laws and how not to violate them when creating your content Appendix B: Resources
Introduction Chapter 1: The 10 steps to content marketing success Chapter 2: How to write compelling content Chapter 3: Planning your content marketing strategy Chapter 4: Integrating content with direct response and online marketing Chapter 5: Marketing with white papers, ebooks, and special reports Chapter 6: Marketing with case studies and testimonials Chapter 7: Marketing with books and mini-books Chapter 8: Marketing with articles and blogs Chapter 9: Marketing with e-newsletters and emails Chapter 10: Marketing with podcasts and other audio Chapter 11: Marketing with video and apps Chapter 12: Marketing with webinars and teleconferences Chapter 13: Marketing with seminars, workshops, speeches, and talks Chapter 14: Marketing with infographics and tipographics Chapter 15: Social media marketing Chapter 16: Driving traffic with content-based calls to action Chapters 17: Increasing conversion with content Appendix A: Copyright laws and how not to violate them when creating your content Appendix B: Resources
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