Sustainable Businesses in Developing Economies - Rajagopal
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  • Gebundenes Buch

Trends in cleaner business decisions have resulted in sustainable business models involving society, stakeholders, and consumers. Sustainable choices of companies create competitive differentiations that enable consumers to weigh social values and shift loyalties in the competitive marketplace. This book focuses on sustainability as the pivot of marketing and argues that commitment to sustainability in business not only equips companies to have greater social impact but also inspires an emotional response in consumers that aids companies in growing their image, brands, and socio-political…mehr

Produktbeschreibung
Trends in cleaner business decisions have resulted in sustainable business models involving society, stakeholders, and consumers. Sustainable choices of companies create competitive differentiations that enable consumers to weigh social values and shift loyalties in the competitive marketplace. This book focuses on sustainability as the pivot of marketing and argues that commitment to sustainability in business not only equips companies to have greater social impact but also inspires an emotional response in consumers that aids companies in growing their image, brands, and socio-political reputations. Exploring topics such as the circular economy, sustainable logistics, eco-innovation, conscious consumption, and social entrepreneurship, the chapters discuss sustainable practices in emerging markets and co-creation between corporations and consumers. This book offers researchers innovative concepts on sustainable business modelling.
  • Produktdetails
  • Verlag: Palgrave Macmillan / Springer, Berlin
  • Artikelnr. des Verlages: 978-3-030-51680-2
  • 1st ed. 2021
  • Seitenzahl: 280
  • Erscheinungstermin: 27. Oktober 2020
  • Englisch
  • Abmessung: 216mm x 153mm x 20mm
  • Gewicht: 483g
  • ISBN-13: 9783030516802
  • ISBN-10: 3030516806
  • Artikelnr.: 59493744
Autorenporträt
Rajagopal is Professor of Marketing at EGADE Business School, Technologic de Monterrey, Santa Fe Campus, Mexico and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, UK. He is also Visiting Professor at Metropolitan College, Boston University, USA. He has to his credit 63 books on marketing management and rural development themes, and over 400 research contributions that include published research papers in national and international refereed journals.
Inhaltsangabe
Part I. The Founding Concepts
Chapter 1. Sustainability in BusinessChapter 2. Circular Economy and Production SystemsChapter 3. Green Consumerism Part II. Functional DynamicsChapter 4. Cleaner Energy ConsumptionChapter 5. Sustainable Logistics and Inventory ManagementChapter 6. Public Policies and Sustainable Business GovernanceChapter 7. Conscious Consumption and Marketing Strategy Part III. Moving Towards ShiftChapter 8. Eco-Innovation and TechnologyChapter 9. Social Entrepreneurship and New Business Trends