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Strategic Marketing Management Practices of Pharmaceutical Management is a book with a view to facilitating management, commerce and Pharmaceutical management students, entrepreneurs, managers and executives for understanding the basic concepts in a simple language and elaborately highlight various aspects of strategic and Pharmaceutical management. The purpose of the book is to provide decision makers, educators, industry and other interested parties with a clear picture of the dynamics in the pharmaceutical industry and to communicate the actions needed to support the growth of this industry…mehr

Produktbeschreibung
Strategic Marketing Management Practices of Pharmaceutical Management is a book with a view to facilitating management, commerce and Pharmaceutical management students, entrepreneurs, managers and executives for understanding the basic concepts in a simple language and elaborately highlight various aspects of strategic and Pharmaceutical management. The purpose of the book is to provide decision makers, educators, industry and other interested parties with a clear picture of the dynamics in the pharmaceutical industry and to communicate the actions needed to support the growth of this industry to become a major economic cornerstone for future high technology and awareness tactics.
Autorenporträt
Prof. (Dr.) Sudhinder Singh Chowhan has a robust career in the field of Education. Has work experience as Professor and Vice-Principal at Nims Institute of Management & Computer Science, NIMS University Rajasthan, Jaipur. He has Published many articles & research papers in National & International repute Journals in the field of Marketing Strategy.