Start Right - Mulchandani, Sangeeta
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Have an idea that could change the world but have no clue how to turn it into a successful business? Tired of slaving away at a boring 9-to-5 job? Or are you already knee-deep in the chaos of entrepreneurship and feel like you're drowning in uncertainty? Whatever your situation, Start Right: How to Pick a Winning Business Idea and Make It Successful by Sangeeta Mulchandani is the book you need to make your dreams a reality! With real-life stories, wit, and a healthy dose of tough love, Mulchandani shares the lessons she's learned as a corporate-leader-turned-serial-entrepreneur, business…mehr

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Produktbeschreibung
Have an idea that could change the world but have no clue how to turn it into a successful business? Tired of slaving away at a boring 9-to-5 job? Or are you already knee-deep in the chaos of entrepreneurship and feel like you're drowning in uncertainty? Whatever your situation, Start Right: How to Pick a Winning Business Idea and Make It Successful by Sangeeta Mulchandani is the book you need to make your dreams a reality! With real-life stories, wit, and a healthy dose of tough love, Mulchandani shares the lessons she's learned as a corporate-leader-turned-serial-entrepreneur, business strategy expert and startup mentor, to help you navigate the ups and downs of entrepreneurship. Start Right is not your typical business book. It's a no-BS guide that cuts through the hype and gets straight to the point. You'll learn how to:Pick the right ideas and test them before starting your new business venture Prepare yourself and your mindset for the entrepreneurial journey Design a fool-proof strategy that attracts your ideal customers Create a successful, profitable business to last you for years to come With 40 step-by-step exercises and real-world examples, you'll have everything you need to start and grow a successful business. Start Right is more than just a practical guide. Mulchandani also shares her personal journey as an entrepreneur, including her triumphs and failures, and the lessons she's learned along the way. She also puts a spotlight on stories from other entrepreneurs she has had the pleasure of coaching and mentoring. This book is guaranteed to become your guide and best friend on your business journey, one that you will keep coming back to for many years!
Autorenporträt
Sangeeta Mulchandani is a third-generation entrepreneur, who left her 15-year corporate leadership career to build her own startups and become a business strategy mentor, coach, trainer, and speaker. As the Founder of Jumpstart Studio, Mulchandani works in a hands-on fashion with early-stage entrepreneurs, to turn their ideas into commercial successes. With degrees in IT, accounting, and entrepreneurship, as well as years of experience leading multi-million-dollar projects, Mulchandani has deep insight into every aspect of business building, from concept to execution, and from leadership to finance.Born and raised in India, Mulchandani started her career in Africa and is now based in Melbourne, Australia. She is an avid traveller, has visited and worked in 41 countries, and speaks four languages. She brings a global perspective to her work and believes that entrepreneurs have the power to create a better world for the future. She works with prestigious organisations like LaunchVic, the University of Melbourne, Melbourne Business School, RMIT University, and Startup India, where she designs and facilitates startup accelerator programs, teaches the foundations of entrepreneurship, and mentors hundreds of early-stage founders every year.