Regina Luttrell

Social Media

How to Engage, Share, and Connect

• Broschiertes Buch

Produktbeschreibung

Updated to reflect the latest technological innovations and challenges, the fourth edition of Social Media gives students a comprehensive understanding of the principles behind social media, allowing them to manage social media platforms, including TikTok and Clubhouse, and succeed in the changing field of public relations.

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Produktdetails

• Verlag: RLPG/Galleys
• Fourth Edition
• Seitenzahl: 264
• Erscheinungstermin: 8. Juli 2021
• Englisch
• Abmessung: 254mm x 178mm x 14mm
• Gewicht: 503g
• ISBN-13: 9781538154427
• ISBN-10: 1538154420
• Artikelnr.: 61260019

Autorenporträt

By Regina Luttrell

Inhaltsangabe

Preface
Introduction: "But I Already Know Social Media"
Part I The Advancement of an Industry
1 The Four Quadrants of Public Relations
2 The Evolution of Social Media
3 Status: "It's Complicated"
Part II Formulating a Strategy
4 Social Press
5 Sharing Expertise
6 Social Networks
7 Photo Sharing
8 Video
9 "Sticky" Social Media
10 Crisis Management on the Social Sphere
11 Social Media Ethics
12 Rules of Engagement
13 Online Media Centers in a Connected World
14 Measuring Social Media's Impact and Value
Part III The Social Media Plan
15 The Roadmap to Success: Developing a Social Media Plan
Path to Success
Strategic and Tactical Social Media Plan Templates
Case Studies
Glossary