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A retail specialist recounts the state of the industry and brings attention to the changes impacting retailers everywhere. The influence of technology in changing behavior and lifestyles is examined and the role of the consumer as "king" is explored. The author forecasts how we will engage in commerce in the future and proposes a roadmap to follow in order to achieve customer engagement and success in tomorrow's retail arena.
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Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.