Denton, Robert E., Jr., Judith S. Trent, Robert V. Friedenberg

Political Campaign Communication

Principles and Practices

• Broschiertes Buch

Produktbeschreibung

Political Campaign Communication, Ninth Edition uses a speech-communication perspective to examine how elective politics contributes to our knowledge and understanding of the electoral process. This book explains how principles and practices central to election campaigns affect America's electoral history.

Produktdetails

• Communication, Media, and Politics
• Verlag: Rowman & Littlefield
• Ninth Edition
• Seitenzahl: 416
• Erscheinungstermin: 19. Juli 2019
• Englisch
• Abmessung: 251mm x 175mm x 13mm
• Gewicht: 660g
• ISBN-13: 9781538112601
• ISBN-10: 1538112604
• Artikelnr.: 55492830

Autorenporträt

By Robert E. Denton Jr.; Judith S. Trent and Robert V. Friedenberg

Inhaltsangabe

Preface 1 Communication and Political Campaigns: A Prologue Part I:
Principles of Political Campaign Communication 2 Communicative Functions of
Political Campaigns 3 Communicative Styles and Strategies of Political
Campaigns 4 Communicative Mass Channels of Political Campaigning 5
Communicative Types and Functions of Televised Political Advertising 6
Ethical Considerations of Political Campaign Communication Part II:
Practices of Political Campaign Communication 7 Public Speaking in
Political Campaigns 8 Recurring Forms of Political Campaign Communication 9
Debates in Political Campaigns 10 Interpersonal Communication in Political
Campaigns 11 Advertising in Political Campaigns 12 Political Campaigning in
the Age of the Internet and Growing Influence Of Social Media 13 Journalism
in Contemporary Political Campaigns: From Information to Fake News 14
Political Campaign Communication in the 2016 Presidential Election Notes
Index About the Authors