Dan Kennedy, Jason Marrs
No B.S. Price Strategy: The Ultimate No Holds Barred, Kick Butt, Take No Prisoners Guide to Profits, Power, and Prosperity
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Dan Kennedy, Jason Marrs
No B.S. Price Strategy: The Ultimate No Holds Barred, Kick Butt, Take No Prisoners Guide to Profits, Power, and Prosperity
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Discloses little-known revelations about the power of pricing, including the nine ultimate price and fee failures, the trick behind discounting without devaluing, the five price-related propositions to be concerned with, the million-dollar secret behind "FREE", and how to win price wars with competitors
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Discloses little-known revelations about the power of pricing, including the nine ultimate price and fee failures, the trick behind discounting without devaluing, the five price-related propositions to be concerned with, the million-dollar secret behind "FREE", and how to win price wars with competitors
Produktdetails
- Produktdetails
- Verlag: Entrepreneur Press
- Seitenzahl: 288
- Erscheinungstermin: 16. Juni 2011
- Englisch
- Abmessung: 228mm x 153mm x 17mm
- Gewicht: 402g
- ISBN-13: 9781599184005
- ISBN-10: 1599184001
- Artikelnr.: 32542710
- Verlag: Entrepreneur Press
- Seitenzahl: 288
- Erscheinungstermin: 16. Juni 2011
- Englisch
- Abmessung: 228mm x 153mm x 17mm
- Gewicht: 402g
- ISBN-13: 9781599184005
- ISBN-10: 1599184001
- Artikelnr.: 32542710
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
INTRODUCTION
About the Authors
About the Guest Contributors
CH 1: Price And Fee Failures by Dan Kennedy
CH2: Discounting Without Damage by Jason Marrs
CH3: If And When You Discount, Get Quid Pro Quo by Dan Kennedy
CH 4: The Nasty Cancer of FREE by Dan Kennedy
CH 5: How to Compete with Free by Jason Marrs
CH 6: When FREE Is A Business, Not Just A Price Strategy by Darin Spindler CH 7: Antidotes to Commodity Thinking by Jason Marrs
CH 8: The Power of Preeminence As Price Strategy by Dr. Barry Lycka
CH 9: B2B Price Wars & The Way of the Warriors Who Win by Dan Kennedy
CH 10: Breaking Free of The Price-Product Link by Dan Kennedy
CH 11: The Power of Pre-Determination by Dan Kennedy
CH 12: The Secret to Price Elasticity by Dean Killingbeck
CH 13: The Making of Propositions by Dan Kennedy
CH 14: The Place Strategy That Easily And Automatically Allows Premium Prices by Dan Kennedy
CHAPTER 15: How The 'Company You Keep' Can Impact Price by Dan Kennedy
CH 16: The Deadly Trap of Bad Economics by Dan Kennedy
CH 17: How Do You Set Your Prices? by Jason Marrs
CH 18: Why Not Charge People To Buy From You? by Dan Kennedy
CH 19: When Is Abusive Pricing Smart? by Dan Kennedy
CH 20: Beware of Staff Sabotage of Price Strategy by Jason Marrs
CH 21: A Jury of Four But Only One Decides Fate by Dan Kennedy
CH 22: Price in Recessions by Dan Kennedy
SAMPLES of Jason Marrs' advertising, marketing and price strategy support tools
RESOURCES
About the Authors
About the Guest Contributors
CH 1: Price And Fee Failures by Dan Kennedy
CH2: Discounting Without Damage by Jason Marrs
CH3: If And When You Discount, Get Quid Pro Quo by Dan Kennedy
CH 4: The Nasty Cancer of FREE by Dan Kennedy
CH 5: How to Compete with Free by Jason Marrs
CH 6: When FREE Is A Business, Not Just A Price Strategy by Darin Spindler CH 7: Antidotes to Commodity Thinking by Jason Marrs
CH 8: The Power of Preeminence As Price Strategy by Dr. Barry Lycka
CH 9: B2B Price Wars & The Way of the Warriors Who Win by Dan Kennedy
CH 10: Breaking Free of The Price-Product Link by Dan Kennedy
CH 11: The Power of Pre-Determination by Dan Kennedy
CH 12: The Secret to Price Elasticity by Dean Killingbeck
CH 13: The Making of Propositions by Dan Kennedy
CH 14: The Place Strategy That Easily And Automatically Allows Premium Prices by Dan Kennedy
CHAPTER 15: How The 'Company You Keep' Can Impact Price by Dan Kennedy
CH 16: The Deadly Trap of Bad Economics by Dan Kennedy
CH 17: How Do You Set Your Prices? by Jason Marrs
CH 18: Why Not Charge People To Buy From You? by Dan Kennedy
CH 19: When Is Abusive Pricing Smart? by Dan Kennedy
CH 20: Beware of Staff Sabotage of Price Strategy by Jason Marrs
CH 21: A Jury of Four But Only One Decides Fate by Dan Kennedy
CH 22: Price in Recessions by Dan Kennedy
SAMPLES of Jason Marrs' advertising, marketing and price strategy support tools
RESOURCES
INTRODUCTION
About the Authors
About the Guest Contributors
CH 1: Price And Fee Failures by Dan Kennedy
CH2: Discounting Without Damage by Jason Marrs
CH3: If And When You Discount, Get Quid Pro Quo by Dan Kennedy
CH 4: The Nasty Cancer of FREE by Dan Kennedy
CH 5: How to Compete with Free by Jason Marrs
CH 6: When FREE Is A Business, Not Just A Price Strategy by Darin Spindler CH 7: Antidotes to Commodity Thinking by Jason Marrs
CH 8: The Power of Preeminence As Price Strategy by Dr. Barry Lycka
CH 9: B2B Price Wars & The Way of the Warriors Who Win by Dan Kennedy
CH 10: Breaking Free of The Price-Product Link by Dan Kennedy
CH 11: The Power of Pre-Determination by Dan Kennedy
CH 12: The Secret to Price Elasticity by Dean Killingbeck
CH 13: The Making of Propositions by Dan Kennedy
CH 14: The Place Strategy That Easily And Automatically Allows Premium Prices by Dan Kennedy
CHAPTER 15: How The 'Company You Keep' Can Impact Price by Dan Kennedy
CH 16: The Deadly Trap of Bad Economics by Dan Kennedy
CH 17: How Do You Set Your Prices? by Jason Marrs
CH 18: Why Not Charge People To Buy From You? by Dan Kennedy
CH 19: When Is Abusive Pricing Smart? by Dan Kennedy
CH 20: Beware of Staff Sabotage of Price Strategy by Jason Marrs
CH 21: A Jury of Four But Only One Decides Fate by Dan Kennedy
CH 22: Price in Recessions by Dan Kennedy
SAMPLES of Jason Marrs' advertising, marketing and price strategy support tools
RESOURCES
About the Authors
About the Guest Contributors
CH 1: Price And Fee Failures by Dan Kennedy
CH2: Discounting Without Damage by Jason Marrs
CH3: If And When You Discount, Get Quid Pro Quo by Dan Kennedy
CH 4: The Nasty Cancer of FREE by Dan Kennedy
CH 5: How to Compete with Free by Jason Marrs
CH 6: When FREE Is A Business, Not Just A Price Strategy by Darin Spindler CH 7: Antidotes to Commodity Thinking by Jason Marrs
CH 8: The Power of Preeminence As Price Strategy by Dr. Barry Lycka
CH 9: B2B Price Wars & The Way of the Warriors Who Win by Dan Kennedy
CH 10: Breaking Free of The Price-Product Link by Dan Kennedy
CH 11: The Power of Pre-Determination by Dan Kennedy
CH 12: The Secret to Price Elasticity by Dean Killingbeck
CH 13: The Making of Propositions by Dan Kennedy
CH 14: The Place Strategy That Easily And Automatically Allows Premium Prices by Dan Kennedy
CHAPTER 15: How The 'Company You Keep' Can Impact Price by Dan Kennedy
CH 16: The Deadly Trap of Bad Economics by Dan Kennedy
CH 17: How Do You Set Your Prices? by Jason Marrs
CH 18: Why Not Charge People To Buy From You? by Dan Kennedy
CH 19: When Is Abusive Pricing Smart? by Dan Kennedy
CH 20: Beware of Staff Sabotage of Price Strategy by Jason Marrs
CH 21: A Jury of Four But Only One Decides Fate by Dan Kennedy
CH 22: Price in Recessions by Dan Kennedy
SAMPLES of Jason Marrs' advertising, marketing and price strategy support tools
RESOURCES