Who Are These People That Have All The Money? AND WHERE ARE THEY SPENDING IT? You demand to know! And this book has the answers. Applying his candid advice and direct-response expertise to the affluent communities you¿re dying to earn money from, millionaire maker Dan S. Kennedy presents No B.S. Marketing to the Affluent. Packed with real-world stories from businesses whöve come before you and made it¿plus tried-and-true tactics from experts like Cindy Cyr and Craig Simpson¿Kennedy shows you how to attract the customers and clients for whom price is not a determining factor. You¿ll learn how…mehr
Who Are These People That Have All The Money? AND WHERE ARE THEY SPENDING IT? You demand to know! And this book has the answers. Applying his candid advice and direct-response expertise to the affluent communities you¿re dying to earn money from, millionaire maker Dan S. Kennedy presents No B.S. Marketing to the Affluent. Packed with real-world stories from businesses whöve come before you and made it¿plus tried-and-true tactics from experts like Cindy Cyr and Craig Simpson¿Kennedy shows you how to attract the customers and clients for whom price is not a determining factor. You¿ll learn how to: * Create marketing magic inspired by strategies from Ritz-Carlton, Disney, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, and DeBeers, to name a few * Harness E-Factors¿the surprising emotional ¿buy¿ triggers that today¿s affluent find irresistible * Craft million-dollar marketing systems with step-by-step instructions and actionable techniques * Leverage the power of membership programs that apply to any business¿from pizza shops and medical practices to retail stores and pet hotels The time is now to sell to those who will always be spending! About the Author Dan S. Kennedy is a strategic advisor, consultant, business coach, and editor of six business newsletters. He directly influences more than one million business owners annually and has a long track record of taking entrepreneurs to seven-figure incomes and multi-millionaire wealth.
Dan S. Kennedy is a multi-millionaire serial entrepreneur with past and present interests in diverse businesses; a strategic advisor, marketing consultant and coach with a cadre of private clients ranging from exceptionally ambitious entrepreneurs to the CEO¿s of companies as large as $1.5-Billion; one of the highest paid direct-response copywriters in the world; a popular professional speaker and seminar leader; and a prolific author. He resides in Phoenix, AZ.
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CONTENTS Book I: Who Are These People Who Have All the Money? 1. Chapter 1: Why You MUST Move Now 2. Chapter 2: Who ARE These People, Anyway? 3. Chapter 3: The Ultra-Rich: Different From You and Me 4. Chapter 4: The Question Freud Couldn t Answer 5. Chapter 5: Boys Will Be Boys, No Matter Their Age 6. Chapter 6: Marketing to Affluent LGBTQ Consumers 7. Chapter 7: Affluent Boomers Spending Boom 8. Chapter 8: Those Whöve Gone From Poor to Rich 9. Chapter 9: The -Full Glass 10. Chapter 10: Peer Deep into Their Souls 11. Chapter 11: The Affluent E-Factos 12. Book One Summation Book II: What Are They Spending Their Money On? 13. Chapter 12: What Are You a Merchant Of? 14. Chapter 13: Value in the Eye of the Beholder 15. Chapter 14: Stop Selling Products and Services 16. Chapter 15: Indulgences 17. Chapter 16: Spending on People 18. Chapter 17: Money Spent on Bling 19. Chapter 18: Money Spent at Home 20. Chapter 19: Entertainment Spending and the Experience Economy 21. Chapter 20: Money Spent on Liberty 22. Book Two Summation Book III: How Can I Get Them to Give Me Their Money? 23. Chapter 21: Connecting with the Affluent Customer You Want 24. Chapter 22: Affluent Consumer Entrapment 25. Chapter 23: Using Direct Mail to Reach the Affluent 26. Chapter 24: Using Social Media to Reach the Affluent 27. Chapter 25: Using Authority to Attract the Affluent: The Seven Pillars of Authority Marketing 28. Chapter 26: Using Client Hero Stories 29. Chapter 27: You Need to Choose Your Words Carefully 30. Chapter 28: You Need to Choose Your Prices Carefully 31. Book Three Summation Book IV: Examples 32. Book Four Preface: You Have to See It to Believe It 33. Chapter 29: How a Dentist Transformed His Office Into a Hot Spot for Affluent Patients 34. Chapter 30: How an Orthodontist Rose Above All Competition 35. Chapter 31: How an Asset Management Company Increased Revenue 300% Using Information to Attract, Convert, and Retain Affluent Clients 36. Chapter 32: Money Spent and Education 37. Chapter 33: How an Optician Repositioned His Business to Attract the Affluent About the Author Index
CONTENTS Book I: Who Are These People Who Have All the Money? 1. Chapter 1: Why You MUST Move Now 2. Chapter 2: Who ARE These People, Anyway? 3. Chapter 3: The Ultra-Rich: Different From You and Me 4. Chapter 4: The Question Freud Couldn t Answer 5. Chapter 5: Boys Will Be Boys, No Matter Their Age 6. Chapter 6: Marketing to Affluent LGBTQ Consumers 7. Chapter 7: Affluent Boomers Spending Boom 8. Chapter 8: Those Whöve Gone From Poor to Rich 9. Chapter 9: The -Full Glass 10. Chapter 10: Peer Deep into Their Souls 11. Chapter 11: The Affluent E-Factos 12. Book One Summation Book II: What Are They Spending Their Money On? 13. Chapter 12: What Are You a Merchant Of? 14. Chapter 13: Value in the Eye of the Beholder 15. Chapter 14: Stop Selling Products and Services 16. Chapter 15: Indulgences 17. Chapter 16: Spending on People 18. Chapter 17: Money Spent on Bling 19. Chapter 18: Money Spent at Home 20. Chapter 19: Entertainment Spending and the Experience Economy 21. Chapter 20: Money Spent on Liberty 22. Book Two Summation Book III: How Can I Get Them to Give Me Their Money? 23. Chapter 21: Connecting with the Affluent Customer You Want 24. Chapter 22: Affluent Consumer Entrapment 25. Chapter 23: Using Direct Mail to Reach the Affluent 26. Chapter 24: Using Social Media to Reach the Affluent 27. Chapter 25: Using Authority to Attract the Affluent: The Seven Pillars of Authority Marketing 28. Chapter 26: Using Client Hero Stories 29. Chapter 27: You Need to Choose Your Words Carefully 30. Chapter 28: You Need to Choose Your Prices Carefully 31. Book Three Summation Book IV: Examples 32. Book Four Preface: You Have to See It to Believe It 33. Chapter 29: How a Dentist Transformed His Office Into a Hot Spot for Affluent Patients 34. Chapter 30: How an Orthodontist Rose Above All Competition 35. Chapter 31: How an Asset Management Company Increased Revenue 300% Using Information to Attract, Convert, and Retain Affluent Clients 36. Chapter 32: Money Spent and Education 37. Chapter 33: How an Optician Repositioned His Business to Attract the Affluent About the Author Index
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