More Than Money: Questions Every MBA Needs to Answer: Redefining Risk and Reward for a Life of Purpose - Albion, Mark
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MBA students are chronically risk-averse. Their risk aversion prevents them from seeking and living a life of meaning and purpose. Yet we all want to lead a meaningful life, one that comes from being part of something bigger a bigger story than one life, one person, one family. This book redefines risk as a business proposition. It shows students that the choices they think of as "safe" (e.g. lucrative jobs that fulfill no personal aspirations aside from financial gain, deferring service to others until retirement, etc.) are actually quite risky, since they typically lead us to sell our souls.…mehr

Produktbeschreibung
MBA students are chronically risk-averse. Their risk aversion prevents them from seeking and living a life of meaning and purpose. Yet we all want to lead a meaningful life, one that comes from being part of something bigger a bigger story than one life, one person, one family. This book redefines risk as a business proposition. It shows students that the choices they think of as "safe" (e.g. lucrative jobs that fulfill no personal aspirations aside from financial gain, deferring service to others until retirement, etc.) are actually quite risky, since they typically lead us to sell our souls. A consciousness raising book rather than a how-to Albion's project helps MBA students give themselves "permission" to be who they really want to be. It helps readers develop the will to create a meaningful life. The first step in this process is for readers to identify their own values. How can you create value, Albion asks, until you know your values? Abion encourages readers to re-think and reassess, but he doesn't point them in a specific direction. He walks them through the process of asking and answering four core questions: * 1) Who Are You? * 2) What Do You Want? * 3) What Can You Do? * 4) Where Are You Going? The goal is to help readers identify and formulate what a meaningful life looks like for them.
  • Produktdetails
  • BK Life
  • Verlag: BERRETT KOEHLER PUBL INC
  • Seitenzahl: 105
  • Erscheinungstermin: Oktober 2008
  • Englisch
  • Abmessung: 223mm x 149mm x 17mm
  • Gewicht: 313g
  • ISBN-13: 9781576756560
  • ISBN-10: 1576756564
  • Artikelnr.: 23573321
Autorenporträt
Mark Albion is a social entrepreneur and author. He spent eighteen years as a student and professor at Harvard University and Harvard Business School and was profiled on 60 Minutes as one of the top young business professors in the United States. He has served as a board member and consultant to major retailers and consumer product giants such as Coca-Cola and Procter & Gamble and has written three award- winning marketing books. He left Harvard to develop a community of service-minded MBAs and cofounded Net Impact in 1993. He has since spoken at more than 125 business schools on five continents, for which Business Week called him "the savior of b-school souls."
Inhaltsangabe
Introduction: Soul for Sale
My First Life: Harvard
My Second Life: Net Impact
Redefining the Purpose of Business;
Re-discovering the Purpose of Business Education
The Four Questions and Ten Teachings
Question One: Who Are You?
(Your value-how you are valued/valuable)
Inspires you to open your heart and find your passion.
Ask yourself: How can I contribute to society with my special gifts?
Lifeline #1: Don't Get Really Good at What You Don't Want to Do
Lifeline #2: Listen to that Little Voice
Question Two: What Do You Want?
(What you value--your values)
Requires you to develop your wisdom to clarify your values and purpose.
Ask yourself: What's really important to me and to those I love?
Lifeline #3: Know How You Measure Success
Lifeline #4: Money Doesn't Talk; It Swears
Lifeline #5: Don't Treasure Your Trash and Trash Your Treasures
Question Three: What Can You Do?
(How you create value-personal, marketplace value)
Instructs you to use your head to create market value.
Ask yourself: What's possible and how do I make that happen?
Lifeline #6: Turn Your Values into Value
Lifeline #7: Keep Your Walking Costs Low
Lifeline #8: Don't Live a Deferred Life Plan
Question Four: Where Are You Going?
(How you create long-term value-societal)
Challenges you to find the courage to build a life you will be proud of.
Ask yourself: What is permanent, of lasting value to myself and those I love?
Lifeline #9: Surround Yourself with a Community of Love
Lifeline #10: Plant Trees Under Whose Share You'll Never Sit
Conclusion: Uncle Joe, Papa Nat and Mr. McCullen