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In this essential guide, now updated to include social media outlets and address changes in the economy, leading marketing consultant Lloyd Princeton offers you the same high-quality insights that he shares with his clientele. Drawing on his professional expertise as well as the experiences of his clients, he provides detailed advice on: * Figuring out what to charge and finding the confidence to demand that price * Writing your business statement * Branding your business, including designing promotional materials * Finding leads and taking advantage of them through networking * Landing jobs…mehr

Produktbeschreibung
In this essential guide, now updated to include social media outlets and address changes in the economy, leading marketing consultant Lloyd Princeton offers you the same high-quality insights that he shares with his clientele. Drawing on his professional expertise as well as the experiences of his clients, he provides detailed advice on: * Figuring out what to charge and finding the confidence to demand that price * Writing your business statement * Branding your business, including designing promotional materials * Finding leads and taking advantage of them through networking * Landing jobs and learning how to handle the interview process * Protecting yourself with contracts * Taking full advantage of social media platforms * Bidding for and negotiating projects in a post-recession climate Also included are examples of good (and bad) marketing materials, first-hand stories, and sample contract forms. If you are starting out in the field of interior design, or just want to retool your existing business, you need this book!