Valerie S. Gordon, Patricia C. Higginbottom

Marketing for Special and Academic Libraries

A Planning and Best Practices Sourcebook

• Broschiertes Buch

Produktbeschreibung

Marketing for Special and Academic Libraries is an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with user, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively.

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Produktdetails

• Medical Library Association Books Series
• Verlag: RLPG/Galleys
• Seitenzahl: 178
• Erscheinungstermin: 15. März 2016
• Englisch
• Abmessung: 229mm x 152mm x 10mm
• Gewicht: 268g
• ISBN-13: 9781442262706
• ISBN-10: 1442262702
• Artikelnr.: 44032701

Autorenporträt

By Valerie S. Gordon and Patricia C. Higginbottom

Inhaltsangabe

Preface Chapter 1: Strategic Planning Chapter 2: The Marketing Plan Chapter
3: Marketing Plan Components Chapter 4: Implementation Chapter 5:
Evaluation Chapter 6: Brands and Campaigns Chapter 7: Personal Interactions
& Events Chapter 8: Creating Print Marketing Materials Chapter 9: Digital
Publications Chapter 10: Social Media Appendix A: Sample Marketing Plan
Appendix B: Sample Web Usability Test Index About the Authors