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Bridging the industry divide between the technical expertise of engineers and the aims of market and business planners, Making Telecoms Work provides a basis for more effective interdisciplinary analysis of technology, engineering, market and business investment risk and opportunity. Since fixed and mobile broadband has become a dominant deliverable, multiple areas of transition and transformation have occurred; the book places these changes in the context of the political, social and economic dynamics of the global telecommunications industry. Drawing on 25 years of participative experience…mehr

Produktbeschreibung
Bridging the industry divide between the technical expertise of engineers and the aims of market and business planners, Making Telecoms Work provides a basis for more effective interdisciplinary analysis of technology, engineering, market and business investment risk and opportunity. Since fixed and mobile broadband has become a dominant deliverable, multiple areas of transition and transformation have occurred; the book places these changes in the context of the political, social and economic dynamics of the global telecommunications industry. Drawing on 25 years of participative experience in the mobile phone and telecommunications industry, the author closely analyses the materials, components and devices that have had a transformative impact. By presenting detailed case studies of materials innovation, such as those shown at success story Apple, the book shows how the collaboration of technological imagination with business knowledge will shape the industry's future. * Makes a link between the technical aspects and the business practice of the telecoms industry, highlighting the commercial and economic significance of new developments * Gives a historical analysis of past successes and failures in order to identify future competitive advantage opportunities * Supplies detailed case studies of supply chain disconnects and the impact these have on industry risk and profitability * Brings together technological detail with analysis of what is and is not commercially important, from the implications of energy and environmental networks to the technical details of wireless network hardware.
  • Produktdetails
  • Verlag: John Wiley & Sons / WILEY
  • Seitenzahl: 408
  • Erscheinungstermin: April 2012
  • Englisch
  • Abmessung: 249mm x 173mm x 28mm
  • Gewicht: 862g
  • ISBN-13: 9781119976417
  • ISBN-10: 1119976413
  • Artikelnr.: 34448662
Autorenporträt
Geoff Varrall joined RTT in 1985 as an executive director and shareholder to develop RTT's international business as a provider of technology and business services to the wireless industry. He co-developed RTT's original series of design and facilitation workshops including 'RF Technology', 'Data Over Radio', 'Introduction to Mobile Radio', and 'Private Mobile Radio Systems' and developed 'The Oxford Programme', a five day strategic technology and market programme presented annually with the Shosteck Group. Over the past twenty years, several thousand senior level delegates have attended these programmes. As a Director of Cambridge Wireless, Geoff is involved in a number of wireless heritage initiatives that aim to capture and record past technology and engineering experience and has helped with fundraising at the Science Museum for the new Making of Modern Communications Gallery opening in 2014.
Inhaltsangabe
Foreword xvii List of Acronyms and Abbreviations xix Acknowledgements xxiii 1 Introduction 1 Part I USER HARDWARE 2 Physical Layer Connectivity 15 3 Interrelationship of the Physical Layer with Other Layers of the OSI Model 55 4 Telecommunications Economies of Scale 91 5 Wireless User Hardware 125 6 Cable, Copper, Wireless and Fibre and theWorld of the Big TV 167 Part II USER SOFTWARE 7 Device
Centric Software 175 8 User
Centric Software 185 9 Content
and Entertainment
Centric Software 199 10 Information
Centric Software 211 11 Transaction
Centric Software 229 Part III NETWORK HARDWARE 12 Wireless Radio Access Network Hardware 237 13 Wireless Core Network Hardware 257 14 Cable Network and Fibre Network Technologies and Topologies 267 15 Terrestrial Broadcast/Cellular Network Integration 275 16 Satellite Networks 303 Part IV NETWORK SOFTWARE 17 Network Software
The User Experience 335 18 Network Software
Energy Management and Control 347 19 Network Software
Microdevices and Microdevice Networks
The Software of the Very Small 353 20 Server Software 363 21 Future Trends, Forecasting, the Age of Adaptation and More Transformative Transforms 369 Index 391
Rezensionen
"In this excellent book, Geoff Varrall uses his 25 years of experience within the mobile phone and telecommunications industries to analyse the components, devices, and materials that will have a significant impact on the marketplace." (Radio-Electronics.com, 16 April 2012)