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Why do some people always seem to have new ideas while others of equal intelligence never do? This book offers the portrayal of what lateral thinking is, how it works and how to use it to develop your own potential for thinking and problem solving.

Produktbeschreibung
Why do some people always seem to have new ideas while others of equal intelligence never do? This book offers the portrayal of what lateral thinking is, how it works and how to use it to develop your own potential for thinking and problem solving.
  • Produktdetails
  • Vermilion
  • Verlag: Random House UK / Vermilion
  • Artikelnr. des Verlages: 212352
  • Seitenzahl: 147
  • Erscheinungstermin: 7. August 2014
  • Englisch
  • Abmessung: 216mm x 136mm x 15mm
  • Gewicht: 185g
  • ISBN-13: 9780091955021
  • ISBN-10: 0091955025
  • Artikelnr.: 40744038
Autorenporträt
de Bono, Edward

Edward de Bono studied at Christ Church, Oxford (as a Rhodes Scholar). He also holds a PhD from Cambridge and an MD from the University of Malta. He has held appointments at the universities of Oxford, London, Cambridge and Harvard.

In 1967 de Bono invented the now commonly used term 'lateral thinking' and, for many thousands, indeed millions, of people worldwide, his name has since become a symbol of creativity and new thinking. He has written numerous books, which have been translated into 34 languages, and his advice is sought by Nobel laureates and world leaders alike.

www.debono.com
Rezensionen
In this extremely well-written book Dr de Bono attempts to describe the nature of a creative form of thinking and ways in which it can be developed Times