Bob Pritchard

Kick-Ass Business & Marketing Secrets

How to Blitz Your Competition

• Gebundenes Buch

Produktbeschreibung

A complete course on the rules of marketing for today's climate

In this fast-paced, cluttered, and global marketplace, new influences are constantly affecting your business. Today's sophisticated consumers are searching for products that meet an emotional need, have added value, and come with no purchase risk. They want environmentally friendly products, and it's important that they buy from businesses that share their core beliefs. Despite these demands, effective marketing still comes down to knowledge, empathy, and communication. Kick Ass Business and Marketing Secrets offers a complete course on business and marketing, with simple, easily implemented rules for marketing success.

The author, "Mr. Marketer" Bob Pritchard, offers expert guidance to help you thoroughly research and understand your product, market place, and competitors.
Delivers step-by-step advice on how to add value to every purchase
Details various communication vehicles and advises on how to choose the most appropriate vehicle for your campaign
Develops critical thinking skills to push you beyond your comfort level

With so many new sources of market pressure, there's no room for poor marketing strategies. Get the new rules for marketing, and stand out from the rest.

Produktdetails

• Verlag: Wiley & Sons
• Artikelnr. des Verlages: 1W118035080
• 1. Auflage
• Seitenzahl: 288
• Erscheinungstermin: 23. August 2011
• Englisch
• Abmessung: 240mm x 164mm x 29mm
• Gewicht: 495g
• ISBN-13: 9781118035085
• ISBN-10: 1118035089
• Artikelnr.: 33317136

Autorenporträt

BOB PRITCHARD, known as"Mr. Marketer," is an internationally renowned businessman, marketer, and speaker. His clients include many of the world's leading companies, including the Coca-Cola Company, Citibank, Anheuser-Busch, Mercedes-Benz, and Frito-Lay. He is CEO of Marketforce One, a business and marketing strategy company, and CEO of Marketforce One Media, a media content development company with offices in the United States, Australia, and Europe. Winner of the International Marketer of the Year Award, he has done business in more than fifty-three countries and has presented to major corporations and associations all over the globe.

Inhaltsangabe

Preface vii Chapter 1 The Need for a New Approach 1 Chapter 2 Keep
Learning, Predict, and Embrace Change 29 Chapter 3 Moment of Truth 47
Chapter 4 Formulate a Clear Business Vision 65 Chapter 5 Research Is the
Foundation of Success 71 Chapter 6 Know What Business You Are In 89 Chapter
7 Your Name and Image Are Critical Success Tools 95 Chapter 8 Customer
Purchasing Benefit 101 Chapter 9 Success Is About the Customer, Not the
Product? 111 Chapter 10 Sell Emotional Benefits, Not Features 119 Chapter
11 Positively Outrageous Service Is Great Business 125 Chapter 12 Add Value
to Every Transaction 159 Chapter 13 Building the Brand and First Recall 175
Chapter 14 Where and How Do You Offer Your Product? 189 Chapter 15 Internet
Commerce and Social Media 217 Chapter 16 Close the Sale by Reversing the
Risk 239 Chapter 17 Cut through the Clutter 245 Chapter 18 Persistence and
Morality Pay 253 Conclusion 259 About the Author 263 Index 267