Understand the key management models that make up your business school syllabus Effectively apply academic management models to your professional life Quickly identify the most relevant tools for you and find out how best to utilise them
Understand the key management models that make up your business school syllabus Effectively apply academic management models to your professional life Quickly identify the most relevant tools for you and find out how best to utilise them
Julian Birkinshaw is Professor and Chair of Strategy & Entrepreneurship at LBS. He's a Fellow of the British Academy & holds PhD & MBA degrees. He was recently placed 39th on the global “Thinkers 50” list of thought leaders in the field of management. Ken Mark is a businessman, entrepreneur, research & writer. He's written more than 100 case studies for use in MBA classrooms.
Inhaltsangabe
PART ONE ORGANISATIONAL BEHAVIOUR 1 Change management: Kotter’s eight-step model 2 Cognitive biases in decision making 3 Emotional intelligence 4 Managing work groups: Belbin team roles 5 Matrix management 6 Mintzberg’s managerial roles 7 Motivation: Theory X and Theory Y 8 Negotiating techniques: BATNA 9 Schein’s model of organisational culture 10 360-degree assessment
PART TWO MARKETING 11 Customer lifetime value 12 Ethnographic market research 13 Market orientation 14 Multichannel marketing 15 Met promoter score 16 The 4Ps of marketing 17 Pricing strategies: dynamic pricing 18 Product life cycle 19 Segmentation and personalised marketing
PART THREE STRATEGY AND ORGANISATION 20 The ambidextrous organization 21 The BCG growth-share matrix 22 Blue ocean strategy 23 Core competence and the resource-based view 24 Corporate social responsibility: the triple bottom line 25 Corporate strategy: parenting advantage 26 Five forces analysis 27 Game theory: the prisoner’s dilemma 28 Generic strategies 29 The McKinsey 7S framework
PART FOUR INNOVATION AND ENTREPRENEURSHIP 30 Brainstorming 31 Design thinking 32 Disruptive innovation 33 Greiner’s growth model 34 Open innovation 35 The seven domains assessment model for entrepreneurs 36 Stage/gate model for new product development 37 Scenario planning
PART FIVE ACCOUNTING 38 The accrual method in accounting 39 Activity-based costing 40 The balanced scorecard 41 The DuPont identity 42 Economic value added 43 Ratio analysis
PART SIX FINANCE 44 Black-Scholes options pricing model 45 Bond valuation 46 Capital asset pricing model 47 Capital budgeting 48 Modern portfolio theory 49 Modigliani-Miller theorem 50 Time value of money 51 Valuing the firm 52 Weighted average cost of capital
PART ONE ORGANISATIONAL BEHAVIOUR 1 Change management: Kotter’s eight-step model 2 Cognitive biases in decision making 3 Emotional intelligence 4 Managing work groups: Belbin team roles 5 Matrix management 6 Mintzberg’s managerial roles 7 Motivation: Theory X and Theory Y 8 Negotiating techniques: BATNA 9 Schein’s model of organisational culture 10 360-degree assessment
PART TWO MARKETING 11 Customer lifetime value 12 Ethnographic market research 13 Market orientation 14 Multichannel marketing 15 Met promoter score 16 The 4Ps of marketing 17 Pricing strategies: dynamic pricing 18 Product life cycle 19 Segmentation and personalised marketing
PART THREE STRATEGY AND ORGANISATION 20 The ambidextrous organization 21 The BCG growth-share matrix 22 Blue ocean strategy 23 Core competence and the resource-based view 24 Corporate social responsibility: the triple bottom line 25 Corporate strategy: parenting advantage 26 Five forces analysis 27 Game theory: the prisoner’s dilemma 28 Generic strategies 29 The McKinsey 7S framework
PART FOUR INNOVATION AND ENTREPRENEURSHIP 30 Brainstorming 31 Design thinking 32 Disruptive innovation 33 Greiner’s growth model 34 Open innovation 35 The seven domains assessment model for entrepreneurs 36 Stage/gate model for new product development 37 Scenario planning
PART FIVE ACCOUNTING 38 The accrual method in accounting 39 Activity-based costing 40 The balanced scorecard 41 The DuPont identity 42 Economic value added 43 Ratio analysis
PART SIX FINANCE 44 Black-Scholes options pricing model 45 Bond valuation 46 Capital asset pricing model 47 Capital budgeting 48 Modern portfolio theory 49 Modigliani-Miller theorem 50 Time value of money 51 Valuing the firm 52 Weighted average cost of capital
PART SEVEN OPERATIONS 53 Agile development 54
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