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EXPERT GUIDANCE FOR YOUR MANAGEMENT CAREER Key MBA Models provides easy access to the core models, tools and concepts that are covered on MBA programmes. Whether you are a student about to embark on an MBA, or a manager who wants to understand the ideas taught, this guide will help you to get ahead.

Produktbeschreibung
EXPERT GUIDANCE FOR YOUR MANAGEMENT CAREER Key MBA Models provides easy access to the core models, tools and concepts that are covered on MBA programmes. Whether you are a student about to embark on an MBA, or a manager who wants to understand the ideas taught, this guide will help you to get ahead.
Autorenporträt
Julian Birkinshaw is Professor and Chair of Strategy & Entrepreneurship at LBS. He's a Fellow of the British Academy & holds PhD & MBA degrees. He was recently placed 39th on the global "Thinkers 50" list of thought leaders in the field of management. Ken Mark is a businessman, entrepreneur, research & writer. He's written more than 100 case studies for use in MBA classrooms.