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Discover profitable new product ideas when you focus on what customers need, not on what they want.

Produktbeschreibung
Discover profitable new product ideas when you focus on what customers need, not on what they want.
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Autorenporträt
STEPHEN WUNKER worked with Christensen for years, led development of one of the first smartphones, and now runs New Markets Advisors. He has written for Forbes, Harvard Business Review, and The Financial Times.