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International Satellite Broadcasting in South Asia - Melkote, Srinivas R.
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International Satellite Broadcasting in South Asia focuses on the increase in the popularity of television in India beginning with the entrance of Hong Kong Based STAR-TV in 1991. This television system, which initially carried mostly Western programs, radically changed the nature of entertainment communications in countries where communications were generally state-controlled. These essays address the political, economic, and cultural significance and impact of transnational satellite networks in India, questioning the cultural effects of Western media programs on the recipient non-Western…mehr

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Produktbeschreibung
International Satellite Broadcasting in South Asia focuses on the increase in the popularity of television in India beginning with the entrance of Hong Kong Based STAR-TV in 1991. This television system, which initially carried mostly Western programs, radically changed the nature of entertainment communications in countries where communications were generally state-controlled. These essays address the political, economic, and cultural significance and impact of transnational satellite networks in India, questioning the cultural effects of Western media programs on the recipient non-Western countries. They contain a survey of STAR-TV and the state-controlled Doordarshan as well as explore issues such as media and identity, pro-social entertainment television and culture as a market force.
Autorenporträt
By Srinivas R. Melkote - Contributions by Ewart C. Skinner; Srvinivas R. Melkote; Sundeep R. Muppidi; Keval J. Kumar; Sandhya Rao; Geetika Pathania; Peter Shields; Andrew Woodfield; Binod C. Agrawal; Shobha Das; B.P Sanjay; Syed Amjad Ahmed; John Sinclair