Innovation: A Very Short Introduction - Dodgson, Mark (Professor of Innovation Studies, University of Queens; Gann, David (Professor and Vice-President (Innovation) at Imperial C
10,99 €
inkl. MwSt.

Versandfertig in über 4 Wochen
payback
5 °P sammeln
  • Broschiertes Buch

What is innovation? How can it be used? Why is failure so common in the process of innovation? This Very Short Introduction looks at what innovation is, what it has done for us, and why it has been so important in the last 150 years.

Andere Kunden interessierten sich auch für
Produktbeschreibung
What is innovation? How can it be used? Why is failure so common in the process of innovation? This Very Short Introduction looks at what innovation is, what it has done for us, and why it has been so important in the last 150 years.
Autorenporträt
Mark Dodgson's research interests are in the areas of corporate strategies and govenment policies for technology and innovation. He has authored over 50 articles and book chapters, as well as written seven books. Mark is currently Professor of Innovation Studies at the University of Queensland. David Gann, CBE, is Professor and Vice-President (Innovation) at Imperial College London, and is responsible for a large portfolio of research in collaboration with firms in design, manufacturing, engineering, and construction. Together they edited The Oxford Handbook of Innovation Management, (OUP, 2014), with Nelson Phillips.