Leonard Sherman

If You're in a Dogfight, Become a Cat!

Strategies for Long-Term Growth

• Gebundenes Buch

Produktbeschreibung

If You're in a Dogfight, Become a Cat! explains how businesses survive and thrive in industries embroiled in "dogfights" - intense competition among established companies for a small piece of the market. Leonard Sherman, a longtime business consultant and faculty member at Columbia Business School, has developed a three-part strategy based on years of consulting for such companies as Audi, Toyota, and United Technologies. His advice: compete on different terms to attract new customers. FedEx, Apple, Southwest Airlines, and Starbucks have thrived as cats by differentiating their businesses, aligning their goals and practices, and continuously innovating their products. Rather than compete head-on with other PC manufacturers, Apple introduced a new category of tablet devices to unlock latent demand for mobile computing. Yellow Tail turned beer- and liquor-lovers on to casual, inexpensive, drinkable wines through youthful packaging. In this book, managers of companies big and small encounter dozens of model strategies for product design and forward-thinking organization that have resulted in real long-term, profitable growth.

Produktdetails

• Verlag: Columbia University Press
• Seitenzahl: 360
• Erscheinungstermin: 10. Januar 2017
• Englisch
• Abmessung: 236mm x 156mm x 32mm
• Gewicht: 715g
• ISBN-13: 9780231174824
• ISBN-10: 0231174829
• Artikelnr.: 45000425

Autorenporträt

Leonard Sherman is an executive in residence and adjunct professor of marketing and management at the Columbia Business School. He has worked as a senior partner at Accenture, as a managing partner of J.D. Power and Associates, and as a partner at Booz, Allen & Hamilton.

Inhaltsangabe

Preface
1. The Origins of Modern Business Strategy Thinking
2. There's No Such Thing as a Bad Industry
3. Why Are We in Business?
4. The Search for the Holy Grail of Business: Long-Term Profitable Growth
5. Do You Know What Your Strategy Is?
6. Getting Strategy Right
7. Creating Strong Brands
8. Brand Builders and Killers
9. What Makes Products Meaningfully Different?
10. Where Do Great Ideas Come From?
11. Strategies to Break Away from the Pack
12. Hitting the Bull's-Eye
Notes
Index

Rezensionen

"A wonderfully comprehensive view of competition and competitive strategy and illustrating it well with contemporary examples and citing of the scholarly literature and inking that to action oriented techniques." - John Czepiel, New York University Stern School of Business