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Illustrates how an individual's buying habits are shaped by the dynamics of the consumer marketplace - and thus how consumption and identity inform each other. This title brings together the various theories of spending and develops a mode of analysis concentrating on the individual subjectivity of consumption.

Produktbeschreibung
Illustrates how an individual's buying habits are shaped by the dynamics of the consumer marketplace - and thus how consumption and identity inform each other. This title brings together the various theories of spending and develops a mode of analysis concentrating on the individual subjectivity of consumption.