Howard Ibach

How To Write An Inspired Creative Brief, 3rd Edition

A creative's advice on the first step of the creative process

• Broschiertes Buch

Produktbeschreibung

Fundamentals on thinking about and writing the creative brief, the first step in the development of advertising creative. The document, and the process of briefing with the creative brief, can make the difference between mediocre creative solutions and work that measurably improves ROI.

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Produktdetails

• Verlag: Juju Books
• 3rd ed.
• Seitenzahl: 142
• Erscheinungstermin: 15. Dezember 2020
• Englisch
• Abmessung: 229mm x 152mm x 9mm
• Gewicht: 214g
• ISBN-13: 9780578808758
• ISBN-10: 0578808757
• Artikelnr.: 60793258

Autorenporträt

Howard Ibach is the author of the critically acclaimed graphic textbook How To Write An Inspired Creative Brief, 2nd edition, which is ranked No. 1 on About.com's "10 Advertising Books You Absolutely Must Read." He joined the faculty of the Association of National Advertisers' School of Marketing in January 2017, and travels the country leading workshops that provoke client-side marketers with his radically sane insights on the Creative Brief. He was an award-winning advertising copywriter and creative director for 26 years. His specialties were long-form direct response and radio. He worked for legacy shops Ogilvy One, DDB Direct, Wunderman, J. Walter Thompson, and Team One, among many others. Howard earned his BA from the University of Tampa and an AM from Brown University. He is an essayist, college educator and public speaker. He volunteers at InsideOUT Writers, Inc., a nonprofit organization dedicated to empowering incarcerated youth. He lives in Los Angeles.