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This book serves as a comprehensive guide for entrepreneurs seeking to secure funding for their new ventures through engagement with Middle Eastern investors as well as for those established businesses interested in expanding their footprint in the Middle East region. I discuss the cultural characteristics of the Middle East; business norms and behaviors; negotiation methods, tactics and best practices; localization considerations; best pitching strategies; and, much more.

Produktbeschreibung
This book serves as a comprehensive guide for entrepreneurs seeking to secure funding for their new ventures through engagement with Middle Eastern investors as well as for those established businesses interested in expanding their footprint in the Middle East region. I discuss the cultural characteristics of the Middle East; business norms and behaviors; negotiation methods, tactics and best practices; localization considerations; best pitching strategies; and, much more.