In How to Market the Arts: A Practical Approach for the 21st Century, expert authors Anthony Rhine and Jay Pension provide a new and practical paradigm to explain how nonprofit arts marketing can and should work.
In How to Market the Arts: A Practical Approach for the 21st Century, expert authors Anthony Rhine and Jay Pension provide a new and practical paradigm to explain how nonprofit arts marketing can and should work.
Anthony S. Rhine is Clinical Associate Professor of Management at Pace University. He is the author of Theatre Management: Arts Leadership for the 21st Century and Marketing the Arts: An Introduction. Jay Pension teaches arts administration and theatre at Florida State University. He is the co-author of Business Issues in the Arts.
Inhaltsangabe
Preface Introduction Part 1: Marketing Versus Engagement Chapter 1: Setting the Stage: A Shift from Traditional Marketing Chapter 2: Engagement Part 2: Education Chapter 3:Contrasting Frameworks: Promotion and Education Chapter 4: Promotion and the Arts Chapter 5: Education and the Arts Part 3: Experience Chapter 6: Contrasting Frameworks: Product and Experience Chapter 7: Product and the Arts Chapter 8: Experience and the Arts Part 4: Environment Chapter 9: Contrasting Frameworks: Place and Environment Chapter 10: Place and the Arts Chapter 11: Environment and the Arts Part 5: Ease of Access Chapter 12: Contrasting Frameworks: Price and Ease of Access Chapter 13: Price and the Arts Chapter 14: Ease of Access and the Arts Conclusion: Piecing Everything Together
Preface Introduction Part 1: Marketing Versus Engagement Chapter 1: Setting the Stage: A Shift from Traditional Marketing Chapter 2: Engagement Part 2: Education Chapter 3:Contrasting Frameworks: Promotion and Education Chapter 4: Promotion and the Arts Chapter 5: Education and the Arts Part 3: Experience Chapter 6: Contrasting Frameworks: Product and Experience Chapter 7: Product and the Arts Chapter 8: Experience and the Arts Part 4: Environment Chapter 9: Contrasting Frameworks: Place and Environment Chapter 10: Place and the Arts Chapter 11: Environment and the Arts Part 5: Ease of Access Chapter 12: Contrasting Frameworks: Price and Ease of Access Chapter 13: Price and the Arts Chapter 14: Ease of Access and the Arts Conclusion: Piecing Everything Together
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