Andere Kunden interessierten sich auch für
![Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments]( "Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments")
Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments237,99 €![Handbook of Research on Creating Sustainable Value in the Global Economy]( "Handbook of Research on Creating Sustainable Value in the Global Economy")
Handbook of Research on Creating Sustainable Value in the Global Economy314,99 €![Driving Green Consumerism Through Strategic Sustainability Marketing]( "Driving Green Consumerism Through Strategic Sustainability Marketing")
Driving Green Consumerism Through Strategic Sustainability Marketing206,99 €![Handbook of Research on Consumerism and Buying Behavior in Developing Nations]( "Handbook of Research on Consumerism and Buying Behavior in Developing Nations")
Handbook of Research on Consumerism and Buying Behavior in Developing Nations231,99 €![Ethical Consumerism and Comparative Studies Across Different Cultures]( "Ethical Consumerism and Comparative Studies Across Different Cultures")
Ethical Consumerism and Comparative Studies Across Different Cultures168,99 €![Handbook of Research on Consumerism in Business and Marketing]( "Handbook of Research on Consumerism in Business and Marketing")
Handbook of Research on Consumerism in Business and Marketing352,99 €![Handbook of Research on Technology Applications for Effective Customer Engagement]( "Handbook of Research on Technology Applications for Effective Customer Engagement")
Handbook of Research on Technology Applications for Effective Customer Engagement313,99 €
Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumerism and reveals the critical success factors and conceptual and theoretical frameworks of these concepts from recent contexts and perspectives. Additionally, it examines the impact of identity on marketing and branding from the consumerist perspective, discusses consumerism as a source of innovation and product development, and provides insights on consumerism and profitability. Featuring research on topics such as circular economy, digital marketing, and social media, this book is ideally designed for practitioners, managers, marketers, academic researchers, and students.