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A worthy successor to Michael Porter: The 10 strategies to sustainable growth based on a purpose-led culture for organizations large and small.

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Produktbeschreibung
A worthy successor to Michael Porter: The 10 strategies to sustainable growth based on a purpose-led culture for organizations large and small.
  • Produktdetails
  • Verlag: Pan Macmillan
  • Erscheinungstermin: 9. August 2018
  • Englisch
  • Abmessung: 233mm x 151mm x 30mm
  • Gewicht: 468g
  • ISBN-13: 9781529004670
  • ISBN-10: 1529004675
  • Artikelnr.: 53182424
Autorenporträt
Tiffani Bova
Inhaltsangabe
* Unit - Path 1: Customer Experience
*
o Chapter - 1.1: Sephora: A Beautiful Experience
o Chapter - 1.2: Shake Shack: Radical Hospitality
o Chapter - 1.3: Starbucks: Losing the Soul of the Past
* Unit - Path 2: Customer Base Penetration
*
o Chapter - 2.1: Red Bull: A Thai Pharmacist and an Austrian Entrepreneur Walk into a Bar
o Chapter - 2.2: McDonald's: Ready, Set, Breakfast
o Chapter - 2.3: Sears: Uprooting Retail
* Unit - Path 3: Market Acceleration
*
o Chapter - 3.1: Under Armour: Sweaty T-Shirts
o Chapter - 3.2: The Honest Company: Better Living Through Chemistry
o Chapter - 3.3: Mattel: Toys Will Be Toys
* Unit - Path 4: Product Expansion
*
o Chapter - 4.1: Kylie Cosmetics: Keeping Up with Kylie Jenner (#KUWKJ)
o Chapter - 4.2: John Deere: And the "Beet" Goes On
o Chapter - 4.3: Blockbuster: "Be Kind, Please Don't Unwind Our Business"
* Unit - Path 5: Customer and Product Diversification
*
o Chapter - 5.1: Marvel: Superhero Saves the Day
o Chapter - 5.2: PayPal: Banking on the Future
o Chapter - 5.3: LEGO: Coming Apart, Brick by Brick
* Unit - Path 6: Optimize Sales
*
o Chapter - 6.1: Salesforce: Four Men and Two Dogs
o Chapter - 6.2: Walmart: The Ultimate Retail Matchup
* Chapter - 6.3: Wells Fargo: A Rhyme Is Not a Reason
* Unit - Path 7: Churn
*
o Chapter - 7.1: Spotify: Winning Playlist
o Chapter - 7.2: Netflix: Twenty Years Old (and Counting)
o Chapter - 7.3: Blue Apron: Too Much on the Plate
* Unit - Path 8: Partnerships
*
o Chapter - 8.1: GoPro: Adrenaline Junkies
o Chapter - 8.2: Airlines: The Friendly Skies
o Chapter - 8.3: Apple: Killing Me Swiftly
* Unit - Path 9: Co-opetition
*
o Chapter - 9.1: Fiat Chrysler, BMW, and Intel: Joining Forces
o Chapter - 9.2: Wintel: Attack of the Clones
* Chapter - 9.3: Cisco-VMware-EMC: Better Together?
* Unit - Path 10: Unconventional Strategies
*
o Chapter - 10.1: TOMS Shoes: Heart and Sole
o Chapter - 10.2: Lemonade Insurance: When Life Gives You Lemons
o Chapter - 10.3: Grameen Bank in Bangladesh: On Purpose
* Chapter - 11: Knowing When to Jump
* Chapter - 12: Amazon Case Study: Staying in Day One
Rezensionen
A worthy successor to Michael Porter, Bova's book is that rare gift: it opens doors for new ideas and new actions. No glib answers here, simply hard-won wisdom that will provoke big changes for organizations large and small. Seth Godin, author of Linchpin