16,99 €
versandkostenfrei*

inkl. MwSt.
Versandfertig in über 4 Wochen
8 °P sammeln
    Broschiertes Buch

A worthy successor to Michael Porter: The 10 strategies to sustainable growth based on a purpose-led culture for organizations large and small.

Produktbeschreibung
A worthy successor to Michael Porter: The 10 strategies to sustainable growth based on a purpose-led culture for organizations large and small.
  • Produktdetails
  • Verlag: Pan Macmillan
  • Seitenzahl: 352
  • Erscheinungstermin: 9. August 2018
  • Englisch
  • Abmessung: 233mm x 151mm x 30mm
  • Gewicht: 468g
  • ISBN-13: 9781529004670
  • ISBN-10: 1529004675
  • Artikelnr.: 53182424
Autorenporträt
Tiffani Bova is Global Customer Growth and Innovation Evangelist at Salesforce. Over the past two decades, she has led large revenue-producing divisions at businesses ranging from start-ups to Fortune 500 companies. She spent ten years at Gartner, the world's leading IT research and advisory firm. Bova's cutting-edge insights have helped Microsoft, Cisco, Hewlett-Packard, IBM, Oracle, SAP, VMWare, AT&T, Salesforce, Dell, Amazon-AWS and other prominent technology companies expand their market share and grow their revenues. Growth IQ is her first book.
Inhaltsangabe
Unit
Path 1: Customer Experience Chapter
1.1: Sephora: A Beautiful Experience Chapter
1.2: Shake Shack: Radical Hospitality Chapter
1.3: Starbucks: Losing the Soul of the Past Unit
Path 2: Customer Base Penetration Chapter
2.1: Red Bull: A Thai Pharmacist and an Austrian Entrepreneur Walk into a Bar Chapter
2.2: McDonald's: Ready, Set, Breakfast Chapter
2.3: Sears: Uprooting Retail Unit
Path 3: Market Acceleration Chapter
3.1: Under Armour: Sweaty T
Shirts Chapter
3.2: The Honest Company: Better Living Through Chemistry Chapter
3.3: Mattel: Toys Will Be Toys Unit
Path 4: Product Expansion Chapter
4.1: Kylie Cosmetics: Keeping Up with Kylie Jenner (#KUWKJ) Chapter
4.2: John Deere: And the "Beet" Goes On Chapter
4.3: Blockbuster: "Be Kind, Please Don't Unwind Our Business" Unit
Path 5: Customer and Product Diversification Chapter
5.1: Marvel: Superhero Saves the Day Chapter
5.2: PayPal: Banking on the Future Chapter
5.3: LEGO: Coming Apart, Brick by Brick Unit
Path 6: Optimize Sales Chapter
6.1: Salesforce: Four Men and Two Dogs Chapter
6.2: Walmart: The Ultimate Retail Matchup Chapter
6.3: Wells Fargo: A Rhyme Is Not a Reason Unit
Path 7: Churn Chapter
7.1: Spotify: Winning Playlist Chapter
7.2: Netflix: Twenty Years Old (and Counting) Chapter
7.3: Blue Apron: Too Much on the Plate Unit
Path 8: Partnerships Chapter
8.1: GoPro: Adrenaline Junkies Chapter
8.2: Airlines: The Friendly Skies Chapter
8.3: Apple: Killing Me Swiftly Unit
Path 9: Co
opetition Chapter
9.1: Fiat Chrysler, BMW, and Intel: Joining Forces Chapter
9.2: Wintel: Attack of the Clones Chapter
9.3: Cisco
VMware
EMC: Better Together? Unit
Path 10: Unconventional Strategies Chapter
10.1: TOMS Shoes: Heart and Sole Chapter
10.2: Lemonade Insurance: When Life Gives You Lemons Chapter
10.3: Grameen Bank in Bangladesh: On Purpose Chapter
11: Knowing When to Jump Chapter
12: Amazon Case Study: Staying in Day One
Rezensionen
A worthy successor to Michael Porter, Bova's book is that rare gift: it opens doors for new ideas and new actions. No glib answers here, simply hard-won wisdom that will provoke big changes for organizations large and small. Seth Godin, author of Linchpin