'In this book Melvin Jay and his team at The Simplicity Partnership have managed to accomplish something rare - a business book that is both conceptually fascinating and academically sound whilst remaining practical for business leaders. A must-read for anyone struggling with the challenge of our age.' - Emmanuel Gobillot, best-selling author of The Connected Leader and LeaderShift - 'This is an excellent book and tackles one of the biggest issues facing global companies - complexity. It provides simple and insightful ways on how an organisation can look at its level of complexity and ideas on how to simplify.' - Mike Johnson, CEO CASTROL - 'Simplicity's approach presented in this book is easily comprehensible and can be used as a practical guide for how to reduce complexity in any company.' - Cenk Eldem, Global Head of Bayer Complexity Reduction Programs - 'This book describes how to create a culture of simplicity in a very clear, concise and simple way.' - Raja Al-Khatib, Chief of Staff to Group CEO, and Group Director of Internal Communications, Vodafone - 'Readable, eye-opening and fascinating. This book is for anyone struggling to address the challenges of complexity in large organisations. Collinson and Jay tackle these issues head-on, and using insights from academic research and practical experience, provide actionable advice on creating a simplification strategy that is both compelling and fascinating.' - Professor Moira Clark, Director of The Henley Centre for Customer Management, Henley Business School