This book is focused on the increasing diversity of flagships and the ways in which they can create showcases in people's lives. This unique volume will be of interest across many disciplines including marketing, visual culture, design and urban studies.
This book is focused on the increasing diversity of flagships and the ways in which they can create showcases in people's lives. This unique volume will be of interest across many disciplines including marketing, visual culture, design and urban studies.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Tony Kent is Reader in Marketing at the University of the Arts, London. Reva Brown was the Professor of Management Research at Oxford Brookes University.
Inhaltsangabe
Introduction Tony Kent and Reva Brown Chapter 1 Concepts of flagships Tony Kent Chapter 2 A classification approach to flagship stores Bill Webb Chapter 3 Emotion and identity in flagship design Hilary Collins Chapter 4 Virtual flagships and sociable media Richard Coyne Mark Wright James Stewart and Henrik Ekeus Chapter 5 The flagship store: the luxury fashion retailing perspective Christopher Moore and Anne-Marie Doherty Chapter 6 Flagship shopping centres Charles Dennis Chapter 7 From dome to dome' - exploring cultural flagships and their contribution to achieving regeneration goals Debi Hayes Chapter 8 A Cultural Quarter Flagship; The Museumsquartier Vienna Simon Roodhouse Chapter 9 The department store: the metropolitan flagship in national networks of fashion consumption Bronwen Edwards Chapter 10 Wynn Las Vegas: a flagship destination resort Nicky Ryan Chapter 11 High-end 'factory outlets': new showcases of German carmakers Dion Kooijman Chapter 12 What is a flagship supermarket? An analysis of supermarket flagships in a design context Audrey Kirby Chapter 13 Virtual flagships Tim Jackson Afterword Tony Kent
Introduction Tony Kent and Reva Brown Chapter 1 Concepts of flagships Tony Kent Chapter 2 A classification approach to flagship stores Bill Webb Chapter 3 Emotion and identity in flagship design Hilary Collins Chapter 4 Virtual flagships and sociable media Richard Coyne Mark Wright James Stewart and Henrik Ekeus Chapter 5 The flagship store: the luxury fashion retailing perspective Christopher Moore and Anne-Marie Doherty Chapter 6 Flagship shopping centres Charles Dennis Chapter 7 From dome to dome' - exploring cultural flagships and their contribution to achieving regeneration goals Debi Hayes Chapter 8 A Cultural Quarter Flagship; The Museumsquartier Vienna Simon Roodhouse Chapter 9 The department store: the metropolitan flagship in national networks of fashion consumption Bronwen Edwards Chapter 10 Wynn Las Vegas: a flagship destination resort Nicky Ryan Chapter 11 High-end 'factory outlets': new showcases of German carmakers Dion Kooijman Chapter 12 What is a flagship supermarket? An analysis of supermarket flagships in a design context Audrey Kirby Chapter 13 Virtual flagships Tim Jackson Afterword Tony Kent
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