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This book presents, for the first time in English, selections from Ferdinand Tsnnies' classic Kritik der _ffentlichen Meinung (Critique of Public Opinion). Communication scholars Hanno Hardt and Slavko Splichal give a brief history of public opinion and provide the translation and original analyses of Tsnnies' work, situating it theoretically and historically. Featuring an introduction by Gary T. Marx, this book highlights Tsnnies' valuable contributions to past and current theories of society, communication, and public opinion.