Wally Snyder (USA National Advertising Review Board)

Ethics in Advertising

Making the case for doing the right thing

• Broschiertes Buch

Produktbeschreibung

This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional.

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Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 102
• Erscheinungstermin: 9. November 2016
• Englisch
• Abmessung: 231mm x 155mm x 15mm
• Gewicht: 302g
• ISBN-13: 9781138188990
• ISBN-10: 1138188999
• Artikelnr.: 45479420

Autorenporträt

Wally Snyder serves as Distinguished Visiting Professor at the University of Missouri, Professor and Senior Advisor for Advertising Ethics at Michigan State University, and Chair of the National Advertising Review Board, USA.

Inhaltsangabe

Preface
Jef I. Richards
Introduction
1. The Business and Personal Cases for Enhanced Ad Ethics
2. "Do the Right Thing" for Consumers; The Law and Rising Above It
3. Advertise to Children Fairly and Appropriately
4. "Native Advertising" - Transparency of Advertising Content
5. Behavioral Advertising - Protecting Consumer Privacy
6. The Ethics of Multicultural Advertising and Diversity
7. Ethical Dilemmas We Face in Our Business Transactions
8. Inspiring and Achieving Enhanced Advertising Ethics
Notes
Index