- Elsevier's Dictionary of Mathematics189,99 €
- Elsevier's Dictionary of Automation Technics141,99 €
- Elsevier's Dictionary of Forestry181,99 €
- Elsevier's Dictionary of Agriculture197,99 €
- Elsevier's Dictionary of Geographical Information Systems130,99 €
- Elsevier's Dictionary of Horticultural and Agricultural Plant Production222,99 €
- Elsevier's Economics Dictionary197,99 €
To cover such a diverse spectrum, this dictionary provides the users with terminology from the various spheres that interact to form the ever-expanding vocabulary of modern advertising: marketing and market research, creativity (graphic design, text writing and concept development, photography and film-making basics), media, prepress and typography.
This dictionary will be of good use to students of advertising, advertising professionals (account executives, graphic designers, copywriters, media planners etc.), as well as to a wide range of business people.