Customer Citizenship Behaviour: Antecedents and Consequences - Ateke, Brown Walter
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This book explores the concept of customer citizenship behaviour. The book identified and defined constructs and concepts that are essential to business wellness in todays business-scape. It also identified key antecedents to customer citizenship behaviour and key benefits that firms stand to enjoy when they elicit citizenship behaviour from customers. The book is a must read for marketing managers, enthusiasts of business, as well as teachers and students of marketing and business administration and management. It is also a handy guide to business consultants with a penchant to create successful businesses for clients.…mehr

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Produktbeschreibung
This book explores the concept of customer citizenship behaviour. The book identified and defined constructs and concepts that are essential to business wellness in todays business-scape. It also identified key antecedents to customer citizenship behaviour and key benefits that firms stand to enjoy when they elicit citizenship behaviour from customers. The book is a must read for marketing managers, enthusiasts of business, as well as teachers and students of marketing and business administration and management. It is also a handy guide to business consultants with a penchant to create successful businesses for clients.
Autorenporträt
Ateke, Brown Walter holds a Bachelor of Science (B.Sc.), Master of Science (M.Sc.) and a Doctor of Philosophy (PhD) degrees in Marketing. Ateke has published several articles in peer reviewed academic journals. He is a lecturer in the department of Marketing of the Rivers State University, Port Harcourt, Nigeria.