Contemporary Strategy Analysis Text Only - Grant, Robert M.
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Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text. In this new edition, he includes an even greater focus on strategy implementation that reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness. This edition also incorporates some of the key strategic issues of today including: post-financial crisis adjustment, the continuing rise of China, India and…mehr

Produktbeschreibung
Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text. In this new edition, he includes an even greater focus on strategy implementation that reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness. This edition also incorporates some of the key strategic issues of today including: post-financial crisis adjustment, the continuing rise of China, India and Brazil, and the increased emphasis on ethics and sustainability. Coverage is also provided on strategy in not-for-profit organizations. An interactive e-Book is included with every new copy of this text, including case and author clips, quizzes and glossary flashcards. Resources for instructors include an instructor's manual, case teaching notes, test bank, teaching slides, case video clips and extra cases.
  • Produktdetails
  • Verlag: John Wiley & Sons / WILEY
  • Revised
  • Seitenzahl: 480
  • Erscheinungstermin: 22. Januar 2013
  • Englisch
  • Abmessung: 246mm x 187mm x 22mm
  • Gewicht: 901g
  • ISBN-13: 9781119941880
  • ISBN-10: 1119941881
  • Artikelnr.: 36875707
Autorenporträt
Robert M. Grant is the Eni Professor of Strategic Management at Bocconi University in Milan, and a Visiting Professor at Georgetown University and City University, London.
Inhaltsangabe
Part I Introduction Chapter 1: The Concept of Strategy Part II The Tools of Strategy Analysis Chapter 2: Goals
Values
and Performance Chapter 3: Industry Analysis: The Fundamentals Chapter 4: Further Topics in Industry and Competitive Analysis Chapter 5: Analyzing Resources and Capabilities Chapter 6: Organization Structure and Management Systems: The Fundamentals of Strategy Implementation Part III Strategies for Competitive Advantage Chapter 7: The Sources and Dimensions of Competitive Advantage Chapter 8: Industry Evolution and Strategic Change Chapter 9: Technology-based Industries & the Management of Innovation Chapter 10: Competitive Advantage in Mature Industries Part IV Corporate Strategy Chapter 11: Vertical Integration and the Scope of the Firm Chapter 12: Global Strategies and the Multinational Corporation Chapter 13: Diversification Strategy Chapter 14: Implementing Corporate Strategy: Managing the Multibusiness Company Chapter 15: Mergers
Acquisitions
and Alliances Chapter 16: Current Trends in Strategic Management?