Contagious: Why Things Catch on - Berger, Jonah
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Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?

Produktbeschreibung
Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?
  • Produktdetails
  • Verlag: SIMON & SCHUSTER
  • Seitenzahl: 256
  • Erscheinungstermin: 3. Mai 2016
  • Englisch
  • Abmessung: 213mm x 141mm x 22mm
  • Gewicht: 222g
  • ISBN-13: 9781451686586
  • ISBN-10: 1451686587
  • Artikelnr.: 43894991
Autorenporträt
Berger, Jonah
Jonah Berger is an associate professor of marketing at the Wharton School at the University of Pennsylvania. His research has been published in top-tier academic journals, and popular accounts of his work have appeared in The New York Times, The Wall Street Journal, Science, Harvard Business Review, and more. His research has also been featured in the New York Times Magazine's "Year in Ideas." Berger has been recognized with a number of awards for both scholarship and teaching. The author of Contagious and Invisible Influence, he lives in Philadelphia, Pennsylvania.