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One of the first books in McGraw Hill's NEW Business Essentials Series-providing savvy strategies and specific action steps to improve business communication skills for today's new world of work Packed with colorful illustrations, insights, anecdotes, exercises, Essential Takeaways to wrap up each chapter, and personalized tips for communicating effectively in today's new world of work-Communication Essentials delivers a straightforward and timely guide to improving the most important business (and life) skill of all. No matter how great your knowledge, expertise or experience, poor communication skills can unknowingly diminish your opportunities to advance your career goals and build critical relationships. To achieve your best, both personally and professionally, improving these skills is absolutely essential-and expertly covered in Communication Essentials. Following the three parts of the Business Essentials Series-The Essentials, The Essentials Applied, and Beyond the Essentials-Trey Guinn takes you step-by-step through the communication process, from understanding the importance of clear communication to specific, goal-based strategies to improve your skills. You'll find hands-on advice on how to: * Develop content (Hint: It's not about "What do I want to say?") * Be the message, not merely the messenger * Present yourself as confident (not cocky) and cool (not callous) * Communicate your way into a job (networking, interviewing, and more) * Communicate on the job (better meetings, presentations, executive presence, and more)