This shocking expose reveals the tactics advertisers use to manipulate the innermost desires and fantasies of women and girls and transform them into addictive longings only their products will satisfy. Illustrations.
This shocking expose reveals the tactics advertisers use to manipulate the innermost desires and fantasies of women and girls and transform them into addictive longings only their products will satisfy. Illustrations.
Jean Kilbourne,Ed.D, is internationally recognized for her pioneering work on alcohol and tobacco advertising and the image of women in advertising. A widely published writer and speaker who has twice been named Lecturer of the Year by the National Association for Campus Activities, she is best known for her award-winning documentaries, Killing Us Softly, Slim Hopes, and Pack of Lies. She lives in Boston, Massachusetts.
Inhaltsangabe
Contents Foreword by Mary Pipher Introduction: "A Girl of Many Parts" The Making of an Activist 1 "Buy This 24-year-old and Get All His Friends Absolutely Free" We Are the Product 2 "In Your Face...All over the Place!" Advertising Is Our Environment 3 "Bath Tissue is Like Marriage" The Corruption of Relationships 4 "Can an Engine Pump the Valves in Your Heart?" Crazy for Cars 5 "Please, Please, You're Driving Me Wild" Falling in Love with Food 6 "The More You Subtract, the More You Add" Cutting Girls Down to Size 7 "Forget the Rules! Enjoy the Wine" Alcohol and Rebellion 8 "What You're Looking For" Rage and Rebellion in Cigarette Advertising 9 "The Dream Begins as Soon as You Open the Door" Advertising an Addictive Mind-Set 10 "In Life There Are Many Loves, But Only One Grande Passion" Addiction as a Relationship 11 "You Talkin' to Me?" Advertising and Disconnection 12 "Two Ways a Woman Can Get Hurt" Advertising and Violence 13 "Relax. And Enjoy the Revolution" Redefining Rebellion Notes Bibliography Acknowledgments Index
Contents Foreword by Mary Pipher Introduction: "A Girl of Many Parts" The Making of an Activist 1 "Buy This 24-year-old and Get All His Friends Absolutely Free" We Are the Product 2 "In Your Face...All over the Place!" Advertising Is Our Environment 3 "Bath Tissue is Like Marriage" The Corruption of Relationships 4 "Can an Engine Pump the Valves in Your Heart?" Crazy for Cars 5 "Please, Please, You're Driving Me Wild" Falling in Love with Food 6 "The More You Subtract, the More You Add" Cutting Girls Down to Size 7 "Forget the Rules! Enjoy the Wine" Alcohol and Rebellion 8 "What You're Looking For" Rage and Rebellion in Cigarette Advertising 9 "The Dream Begins as Soon as You Open the Door" Advertising an Addictive Mind-Set 10 "In Life There Are Many Loves, But Only One Grande Passion" Addiction as a Relationship 11 "You Talkin' to Me?" Advertising and Disconnection 12 "Two Ways a Woman Can Get Hurt" Advertising and Violence 13 "Relax. And Enjoy the Revolution" Redefining Rebellion Notes Bibliography Acknowledgments Index
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