Chuck Williams, Marcella Kelly

BUSN

• Broschiertes Buch

Produktbeschreibung

Learn business in the way that's best for you with Kelly/Williams' BUSN, 12E and online resources from 4LTR Press. Visually-driven and current, this edition integrates even more of today's latest examples within an interesting narrative approach. Updated content covers key business concepts while remaining brief. You see the impact of COVID-19 on businesses and individuals. New and updated chapter examples and feature boxes highlight real companies and business challenges, such as Netflix finances, GameStop stock, accounting fraud at China's Luckin' Coffee and cash budgets for PlayStation 5 and other gaming consoles. You can study "on the go" with unique, tear-out Review Cards and chapters you can read or listen to. Learn on your terms as you use BUSN MindTap with the printed text or on its own. New online activities, cases, videos and quizzes help you prepare for exams. You can even track your scores to know where to focus study efforts. Cengage Infuse online study tools are also available to master content.

Produktdetails

• Verlag: Cengage Learning EMEA
• Artikelnr. des Verlages: 95451412
• 12. Aufl.
• Seitenzahl: 400
• Erscheinungstermin: 3. Juni 2022
• Englisch
• Abmessung: 217mm x 276mm x 19mm
• Gewicht: 854g
• ISBN-13: 9780357122945
• ISBN-10: 0357122941
• Artikelnr.: 63319212

Inhaltsangabe

Part I: THE BUSINESS ENVIRONMENT1. Business Now: Change is the Only Constant.2. Economics: The Framework of Business.3. The World Marketplace: Business Without Borders.4. Business Ethics & Social Responsibility: Doing Well by Doing Good.5. Business Communication: Creating & Delivering Messages That Matter.Part II: CREATING A BUSINESS6. Business Formation: Choosing the Form that Fits.7. Small Business & Entrepreneurship: Economic Rocket Fuel.Part III: FINANCING A BUSINESS8. Accounting: Decision Making By the Numbers.9. Finance: Acquiring & Using Funds to Maximize Value.10. Securities Markets: Trading Financial Resources.Part IV: MARKETING A BUSINESS11. Marketing: Building Profitable Customer Connections.12. Product and Promotion: Creating and Communicating Value.13. Distribution and Pricing: Right Product, Right Person, Right Place, Right Price.Part V: MANAGING A BUSINESS14. Management, Motivation, and Leadership: Bringing Business to Life.15. HRM: Building a Top Quality Workforce.16. Managing Information & Technology: Finding New Ways to Learn and Link.17. OM: Putting it All TogetherEndnotes.Index.Student/Instructor Review Cards.