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- Produkterinnerung
A comprehensive second edition of Business Management for the IB Diploma, revised for first teaching in 2014.
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A comprehensive second edition of Business Management for the IB Diploma, revised for first teaching in 2014.
Produktdetails
- Produktdetails
- Verlag: Cambridge University Press
- Seitenzahl: 598
- Erscheinungstermin: 5. März 2015
- Abmessung: 274mm x 220mm x 27mm
- Gewicht: 1499g
- ISBN-13: 9781107464377
- ISBN-10: 1107464374
- Artikelnr.: 42403903
- Verlag: Cambridge University Press
- Seitenzahl: 598
- Erscheinungstermin: 5. März 2015
- Abmessung: 274mm x 220mm x 27mm
- Gewicht: 1499g
- ISBN-13: 9781107464377
- ISBN-10: 1107464374
- Artikelnr.: 42403903
Unit 1. Business Organisation and Environment: 1.1. Introduction to business management
1.2. Types of organisations
1.3. Organisational objectives
1.4. Stakeholders
1.5. External environment
1.6. Growth and evolution
1.7. Organisational planning tools (HL only)
Unit 2. Human Resource Management: 2.1. Functions and evolution of human resource management
2.2. Organisational structure
2.3. Leadership and management
2.4. Motivation
2.5. Organisational (corporate) culture (HL only)
2.6. Industrial/employee relations (HL only)
Unit 3. Finance and Accounts: 3.1. Sources of finance
3.2. Costs and revenues
3.3. Break-even analysis
3.4. Final accounts (some HL only)
3.5. Profitability and liquidity ratio analysis
3.6. Efficiency ratio analysis (HL only)
3.7. Cash flow
3.8. Investment appraisal (some HL only)
3.9. Budgets (HL only)
Unit 4. Marketing: 4.1. The role of marketing
4.2. Marketing planning (including introduction to the four Ps)
4.3. Sales forecasting (HL only)
4.4. Market research
4.5. The four Ps (product, price, promotion, place)
4.6. The extended marketing mix of seven Ps (HL only)
4.7. International marketing (HL only)
4.8. E-commerce
Unit 5. Operations Management: 5.1. The role of operations management
5.2. Production methods
5.3. Lean production and quality management (HL only)
5.4. Location
5.5. Production planning (HL only)
5.6. Research and development (HL only)
5.7. Crisis management and contingency planning (HL only)
Examination Skills
Index.
1.2. Types of organisations
1.3. Organisational objectives
1.4. Stakeholders
1.5. External environment
1.6. Growth and evolution
1.7. Organisational planning tools (HL only)
Unit 2. Human Resource Management: 2.1. Functions and evolution of human resource management
2.2. Organisational structure
2.3. Leadership and management
2.4. Motivation
2.5. Organisational (corporate) culture (HL only)
2.6. Industrial/employee relations (HL only)
Unit 3. Finance and Accounts: 3.1. Sources of finance
3.2. Costs and revenues
3.3. Break-even analysis
3.4. Final accounts (some HL only)
3.5. Profitability and liquidity ratio analysis
3.6. Efficiency ratio analysis (HL only)
3.7. Cash flow
3.8. Investment appraisal (some HL only)
3.9. Budgets (HL only)
Unit 4. Marketing: 4.1. The role of marketing
4.2. Marketing planning (including introduction to the four Ps)
4.3. Sales forecasting (HL only)
4.4. Market research
4.5. The four Ps (product, price, promotion, place)
4.6. The extended marketing mix of seven Ps (HL only)
4.7. International marketing (HL only)
4.8. E-commerce
Unit 5. Operations Management: 5.1. The role of operations management
5.2. Production methods
5.3. Lean production and quality management (HL only)
5.4. Location
5.5. Production planning (HL only)
5.6. Research and development (HL only)
5.7. Crisis management and contingency planning (HL only)
Examination Skills
Index.
Unit 1. Business Organisation and Environment: 1.1. Introduction to business management
1.2. Types of organisations
1.3. Organisational objectives
1.4. Stakeholders
1.5. External environment
1.6. Growth and evolution
1.7. Organisational planning tools (HL only)
Unit 2. Human Resource Management: 2.1. Functions and evolution of human resource management
2.2. Organisational structure
2.3. Leadership and management
2.4. Motivation
2.5. Organisational (corporate) culture (HL only)
2.6. Industrial/employee relations (HL only)
Unit 3. Finance and Accounts: 3.1. Sources of finance
3.2. Costs and revenues
3.3. Break-even analysis
3.4. Final accounts (some HL only)
3.5. Profitability and liquidity ratio analysis
3.6. Efficiency ratio analysis (HL only)
3.7. Cash flow
3.8. Investment appraisal (some HL only)
3.9. Budgets (HL only)
Unit 4. Marketing: 4.1. The role of marketing
4.2. Marketing planning (including introduction to the four Ps)
4.3. Sales forecasting (HL only)
4.4. Market research
4.5. The four Ps (product, price, promotion, place)
4.6. The extended marketing mix of seven Ps (HL only)
4.7. International marketing (HL only)
4.8. E-commerce
Unit 5. Operations Management: 5.1. The role of operations management
5.2. Production methods
5.3. Lean production and quality management (HL only)
5.4. Location
5.5. Production planning (HL only)
5.6. Research and development (HL only)
5.7. Crisis management and contingency planning (HL only)
Examination Skills
Index.
1.2. Types of organisations
1.3. Organisational objectives
1.4. Stakeholders
1.5. External environment
1.6. Growth and evolution
1.7. Organisational planning tools (HL only)
Unit 2. Human Resource Management: 2.1. Functions and evolution of human resource management
2.2. Organisational structure
2.3. Leadership and management
2.4. Motivation
2.5. Organisational (corporate) culture (HL only)
2.6. Industrial/employee relations (HL only)
Unit 3. Finance and Accounts: 3.1. Sources of finance
3.2. Costs and revenues
3.3. Break-even analysis
3.4. Final accounts (some HL only)
3.5. Profitability and liquidity ratio analysis
3.6. Efficiency ratio analysis (HL only)
3.7. Cash flow
3.8. Investment appraisal (some HL only)
3.9. Budgets (HL only)
Unit 4. Marketing: 4.1. The role of marketing
4.2. Marketing planning (including introduction to the four Ps)
4.3. Sales forecasting (HL only)
4.4. Market research
4.5. The four Ps (product, price, promotion, place)
4.6. The extended marketing mix of seven Ps (HL only)
4.7. International marketing (HL only)
4.8. E-commerce
Unit 5. Operations Management: 5.1. The role of operations management
5.2. Production methods
5.3. Lean production and quality management (HL only)
5.4. Location
5.5. Production planning (HL only)
5.6. Research and development (HL only)
5.7. Crisis management and contingency planning (HL only)
Examination Skills
Index.