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Through the rapid spread of information and communication technologies (ICT) and ever decreasing prices for communication, markets in different parts of the world become more integrated. The extent of ICT has led several analysts to argue that these technologies are creating a new economy an information economy in which information is the critical resource and basis for competition in all sectors, manufacturing and probably even more in services. So one of the goals in this study is whether the use of portal can help SMEs to cope with the tight competition and globalization. In today's market…mehr

Produktbeschreibung
Through the rapid spread of information and communication technologies (ICT) and ever decreasing prices for communication, markets in different parts of the world become more integrated. The extent of ICT has led several analysts to argue that these technologies are creating a new economy an information economy in which information is the critical resource and basis for competition in all sectors, manufacturing and probably even more in services. So one of the goals in this study is whether the use of portal can help SMEs to cope with the tight competition and globalization. In today's market efficiency and global presence are very important for SMEs to enhance competitive advantage. We will discuss how web portals can help companies to increase their market share and how to implement new marketing strategy by using web portals.
Autorenporträt
Seyed Hossein Mohsenian ist seit über 20 Jahren im Bereich der professionellen Dienstleistungen tätig. Mit seiner umfassenden weltweiten Erfahrung in den Bereichen Management, Modellierung und Geschäftsanalyse verfügt er über ein unvergleichlich tiefes Verständnis für die Planung und Durchführung von Projekten. Er besitzt einen Master of Business Administration (MBA) in IT aus dem Vereinigten Königreich und einen Abschluss in Bauingenieurwesen.