Business Analysis and Design - Beynon-Davies, Paul
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  • Broschiertes Buch

This textbook offers an essential introduction to design orientation in business, which impacts the way management is undertaken world-wide. Design orientation, as it applies to business, is the process through which a designer analyses business as a system, identifies motivation for changing the system, and designs improvement for the organisation, as well as ways of implementing this improvement. It involves strategic and innovative thinking, communication with key stakeholders, and change management.…mehr

Produktbeschreibung
This textbook offers an essential introduction to design orientation in business, which impacts the way management is undertaken world-wide. Design orientation, as it applies to business, is the process through which a designer analyses business as a system, identifies motivation for changing the system, and designs improvement for the organisation, as well as ways of implementing this improvement. It involves strategic and innovative thinking, communication with key stakeholders, and change management.

  • Produktdetails
  • Verlag: Palgrave Macmillan / Springer, Berlin
  • Artikelnr. des Verlages: 978-3-030-67961-3
  • 1st ed. 2021
  • Seitenzahl: 440
  • Erscheinungstermin: 6. Mai 2021
  • Englisch
  • Abmessung: 235mm x 155mm x 23mm
  • Gewicht: 670g
  • ISBN-13: 9783030679613
  • ISBN-10: 3030679616
  • Artikelnr.: 60772053
Autorenporträt
Paul Beynon-Davies is Professor Emeritus at the Cardiff Business School. Before taking up an academic post, Professor Beynon-Davies worked for several years in the informatics industry in the UK both in the public and private sectors. He has published 13 books and over eighty peer-reviewed academic papers, many in leading journals such as the Information Systems Journal, the European Journal of Information Systems and the Journal of the Association for Information Systems.
Inhaltsangabe
1. Introduction: making sense of business
This chapter introduces the idea that design thinking is important to both making sense of and resolving many contemporary problems of organisation, within the private, public and voluntary sectors. The chapter begins by considering the difficulties of breaking with conventional ways of thinking and locates business analysis and business design within what has become known as design science. It then explains the nature of design science and how it differs from natural and social science. To help apply design science as it is applicable to business the chapter also examines the nature of design theory and design artefacts.
2. Signs, Patterns and Systems This chapter covers the fundamental design theory underlying the business design approach described in the book. At a very high-level we define business analysis and design as making sense of business - or organisation more generally. But to make sense we need concepts and within this book we utilise three inter-related concepts to form our design theory: signs, patterns and systems. These concepts are used to build models of a particular domain of organisation - as it currently is, or as we would like it to be. We argue that modelling in such a manner is the only effective way of dealing with the increasing complexity of organisation evident in the modern world. The chapter ends by setting a business game which the reader is taken through to understand the basis of the design theory imparted.