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There are more than a million nonprofit organizations in the United Sates, and every one of them needs to tell its story, find clients, solicit donations, sell services, and encourage its volunteers. Yet few have a marketing department, and many have serious challenges in meeting their communications and marketing goals. This book will help in-house communications staff be more effective while sticking to their budgets. Addressed to the Marketing Communications manager in small to medium sized nonprofits, this book assumes that the reader has little formal knowledge of marketing. In plain …mehr

Produktbeschreibung
There are more than a million nonprofit organizations in the United Sates, and every one of them needs to tell its story, find clients, solicit donations, sell services, and encourage its volunteers. Yet few have a marketing department, and many have serious challenges in meeting their communications and marketing goals. This book will help in-house communications staff be more effective while sticking to their budgets. Addressed to the Marketing Communications manager in small to medium sized nonprofits, this book assumes that the reader has little formal knowledge of marketing. In plain language, it provides a hands-on reference that can be referred to frequently, providing checklists and actionable tips to make marketing easier and more effective. This second edition adds a new chapter on crisis communications management, as well as updated information on social media and new tips on marketing automation. It also adds a full index.
Autorenporträt
Ben Delaney (www.bendelaney.com) has three books and hundreds of articles in print. Ben is a well-respected observer of nonprofit management and marketing, technology, and the interface between technology and human activities. Along with many television and radio appearances, he has won multiple awards for marketing and writing, and has been quoted by major media outlets around the world. He has served on the Boards of many nonprofits as well as providing leadership in Executive Director roles. Ben's consulting and writing focus on areas of significant impact for nonprofit organizations: * Effective communications as part of every nonprofit's strategy for success. * Use of business best practices to further social and beneficial causes. * Social enterprise and Corporate Social Responsibility. * Evaluation, especially building evaluation into new programs * Leveraging strengths through collaboration