Carol M. Lehman, Debbie D. Dufrene, Robyn Walker

Bcom (with Mindtap, 1 Term Printed Access Card)

• Broschiertes Buch

Produktbeschreibung

Learn business communications YOUR way with Lehman/DuFrene/Walker's BCOM, 10E from 4LTR Press. This inviting, easy-reference textbook and online digital learning support guide you through mastering today's business communication concepts and skills. Visually engaging chapters offer helpful study tools like Chapter Review Cards that consolidate review material into a ready-made study tool. BCOM's MindTap allows you to learn with the printed book or completely online, on your terms. Read or listen to the book and study with the aid of instructor notifications, flashcards and practice quizzes. When it�s time to review, you can easily gather everything you�ve flagged or noted into a guide you organize. Track your scores so you know where to focus your efforts and stay motivated in reaching your learning and business communication goals.

Produktdetails

• Mindtap Course List
• Verlag: Cengage Learning
• Seitenzahl: 320
• Erscheinungstermin: 14. Februar 2019
• Englisch
• Abmessung: 274mm x 216mm x 15mm
• Gewicht: 794g
• ISBN-13: 9780357026588
• ISBN-10: 0357026586
• Artikelnr.: 54801941

Autorenporträt

Dr. Carol Lehman is a professor emerita in the Management and Information Systems Department at Mississippi State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication. Dr. Lehman earned a bachelor�s and master�s degrees in business education from the University of Southern Mississippi, and her doctorate from the University of Arkansas. Dr. Lehman has taught organizational communication, a core requirement for all business majors, and an MBA-level multimedia presentations course. She is a frequent presenter at the national and regional meetings of the Association for Business Communication (ABC). She and Dr. DuFrene sponsor the Meada Gibbs Outstanding Teacher Award for ABC. Her consulting and training activities for industry have focused on multimedia development, business presentations and written communication.

Inhaltsangabe

1. Establishing a Framework for Business Communication.
2. Focusing on Interpersonal and Group Communication.
3. Planning Spoken and Written Messages.
4. Preparing Spoken and Written Messages.
5. Communicating Electronically.
6. Delivering Good- and Neutral-News Messages.
7. Delivering Bad-News Messages.
8. Delivering Persuasive Messages.
9. Understanding the Report Process and Research Methods.
10. Managing Data and Using Graphics.
11. Organizing and Preparing Reports and Proposals.
12. Designing and Delivering Business Presentations.
13. Preparing Résumés and Application Messages.
14. Interviewing for a Job and Preparing Employment.
Grammar and Usage Appendix.
References.
Index.