B2B Marketing Confessions - Wall, John J.
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  • Gebundenes Buch

What's the Truth About Marketing? Contrary to the popular belief that marketing is advertising, listen to the confessions of an insider to learn how marketing affects every step of the customer lifecycle. From product design, to building awarness, selling, and keeping customers happy, this book covers all the basic principles and gives you tactics, tips and tricks to succeed (including best practices for Salesforce.com)!…mehr

Produktbeschreibung
What's the Truth About Marketing? Contrary to the popular belief that marketing is advertising, listen to the confessions of an insider to learn how marketing affects every step of the customer lifecycle. From product design, to building awarness, selling, and keeping customers happy, this book covers all the basic principles and gives you tactics, tips and tricks to succeed (including best practices for Salesforce.com)!
  • Produktdetails
  • Verlag: Lulu.com
  • Seitenzahl: 188
  • Erscheinungstermin: 28. August 2012
  • Englisch
  • Abmessung: 235mm x 157mm x 14mm
  • Gewicht: 448g
  • ISBN-13: 9781300021018
  • ISBN-10: 1300021012
  • Artikelnr.: 36627848