Ken Yarmosh

App Savvy

Turning Ideas Into iPad and iPhone Apps Customers Really Want

• Broschiertes Buch

Produktbeschreibung

How can you make your iPad or iPhone app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPad and iPhone app design and development, App Savvy also focuses on the business, product, and marketing elements critical to pursuing, completing, and selling your app -- the ingredients for turning a great idea into a genuinely successful product. Whether you're a designer, developer, entrepreneur, or just someone with a unique idea, App Savvy explains every step in the process, with guidelines for planning a solid concept, engaging customers early and often, developing your app, and launching it with a bang. Author Ken Yarmosh details a proven process for developing successful apps, and presents numerous interviews with the App Store's most prominent publishers. Learn about the App Store and how Apple's mobile devices function Follow guidelines for vetting and researching app ideas Validate your ideas with customers -- and create an app they'll be passionate about Assemble your development team, understand costs, and establish a workable process Build your marketing plan while you develop your application Test your working app extensively before submitting it to the App Store Assess your app's performance and keep potential buyers engaged and enthusiastic

Produktdetails

• Verlag: O'Reilly Media
• Seitenzahl: 350
• Erscheinungstermin: 16. November 2010
• Englisch
• Abmessung: 228mm x 153mm x 22mm
• Gewicht: 400g
• ISBN-13: 9781449389765
• ISBN-10: 1449389767
• Artikelnr.: 30164390

Autorenporträt

Ken Yarmosh is a product strategist focused on building exceptional mobile applications. Before getting into mobile apps, he orchestrated the development of desktop and web applications for products as diverse as the financial accounting system for the United States Courts and the automated search marketing platform for Clickable. With his startup experience of transforming rough ideas into polished products, Ken uses his technical background and business know-how to tackle and conquer new market innovations. While helping clients with iPad, iPhone, Android, and web apps, Ken's own portfolio includes the perennial bestseller AudioBookShelf. He maintains a blog at http://kenyarmosh.com.

Inhaltsangabe

1. Advance Praise for App Savvy
2. Dedication
3. Foreword
4. Preface
5. Strategy
* Chapter 1: You Have an App Idea...Now What?
* Chapter 2: Finding Your Inner App
* Chapter 3: From Idea to Concept
6. Development
* Chapter 4: For Hire: Identifying Help
* Chapter 5: Getting a Working App
* Chapter 6: Making Your App Better Before It Reaches the App Store
7. Launch
* Chapter 7: Preparing for the App Store Submission
* Chapter 8: Building Your Marketing Crescendo
* Chapter 9: Measuring Success and Future Development
* Afterword
8. Tips and Tools
* Tips and Tools

Rezensionen

"Ideal geeignet ist 'App Savvy' für alle, die Apple-Applikationen programmieren können, aber bei iTunes und als Marketingstrategen unerfahren sind. Wer mit anderen Plattformen arbeitet, kann von den Hinweisen natürlich genauso profitieren." -- Mobile Technology, 1/2011