Graham Broad

A Small Price to Pay

Consumer Culture on the Canadian Home Front, 1939-45

• Broschiertes Buch

Produktbeschreibung

A long-overdue challenge to the commonplace assumption that the Second World War was a period of consumer austerity in Canada.

Produktdetails

• Verlag: Amazon Digital Services LLC - Kdp
• Seitenzahl: 288
• Erscheinungstermin: 1. Juli 2014
• Englisch
• Abmessung: 226mm x 152mm x 23mm
• Gewicht: 454g
• ISBN-13: 9780774823647
• ISBN-10: 077482364X
• Artikelnr.: 40718809

Autorenporträt

Graham Broad is a member of the Department of History at King's University College, Western University.

Inhaltsangabe

Introduction
1 Mrs. Consumer, Patriotic Consumerism, and the Wartime Prices and Trade
Board
2 Business as Usual: Adworkers and the Coming of War
3 Finding a Place for Wartime Advertising
4 Advertising to Win the War and Secure the Future
5 Buying and Selling Big Ticket Items
6 "The Grim Realities of War, as Pictured by Hollywood": Consuming Leisure
Conclusion
Appendix: Guns and Butter: Consumer Spending, Inflation, and Price Controls
Notes, Selected Bibliography, Index