Based on copywriter Bob Bly's immensely popular online newsletter The Direct Response Letter, 87 Secrets of Outrageous Business Success compresses many years of Bob's advice into a quick-reading guide to living a happy, fulfilling, and abundant life. Containing dozens of bite-sized chapters each sharing a single key to business and life success, this book will help you achieve your goals, escape the rat race, and be master of your own destiny.
Based on copywriter Bob Bly's immensely popular online newsletter The Direct Response Letter, 87 Secrets of Outrageous Business Success compresses many years of Bob's advice into a quick-reading guide to living a happy, fulfilling, and abundant life. Containing dozens of bite-sized chapters each sharing a single key to business and life success, this book will help you achieve your goals, escape the rat race, and be master of your own destiny.
Bob Bly is the author of eighty published books, including "The Elements of Business Writing" (Longman) and "Start Your Own Home Business After 50" (Linden). He is a freelance copywriter with over thirty years' experience in direct marketing; clients include PSE&G, IBM, AT&T, Medical Economics, Prentice Hall, and Kiplinger.
Inhaltsangabe
Foreword Acknowledgments Introduction 1 Value Your Time 2 Get Paid for Your Information 3 Is the Customer Always Right? 4 Evaluating Customer Complaints 5 How to Dress for Success: the Lost Skeleton of Cadavra 6 Seven Steps to Outrageous Business Success 7 The Trouble With Asking Strangers for Favors 8 Do C-Level Executives Speak a Different Language? 9 Asking People for Free Advice 10 Find a Need and Fill It 11 Are You a Type A or Type B Personality? 12 Three Ways to Win at E-Mail Marketing 13 What’s Working in Direct Mail Today 14 Biggest Self-Help Myth Exposed 15 Fail Your Way to Success 16 Write Like Your Reader Talks 17 The Time for Action is Now 18 Make Yourself Indispensable 19 Have an Attitude of Gratitude 20 Keep Your PC Running in Any Situation 21 Stop Bragging 22 Stick to Your Niche 23 Twenty One Things That are Wrong About Modern Marketing 24 Do What Makes You Happy 25 How to Get People to Trust You 26 Why Information Products are Like Fruit 27 Should You Worry About Internet Piracy? 28 Best Places to Get Sales Leads 29 Let Go of the Past 30 How to Write Great How-to Content 31 Become a More Confident Speaker 32 The Four Stages of Marketing Competence 33 Twenty Two Undeniable Truths of Life 34 Start Small 35 Thirty Eight Great Headlines You Can Swipe 36 Seven Ways to Command Higher Fees 37 Command Premium Pricing for Your Products 38 Write Stronger Landing Pages 39 Ten Steps to Internet Marketing Success 40 Selling with “False Logic” 41 The Awful Truth About Affiliate Marketing 42 Thank a Teacher Today 43 Do You Really Need to Ask? 44 Start Your Own Home Business After 50 45 The 4 Keys to Success and Happiness 46 Five ways to Take the Fear and Anxiety Out of Public Speaking 47 New Google Algorithm Demands Better Article Writing 48 Service Businesses: 7 Ways to Beat Your Competitors 49 Is Your Music Still Inside You? 50 Marketing With Premiums 51 Work Is Its Own Reward 52 What I Love About Copywriting 53 How to Get Really Good at Writing or Anything Else 54 Keep Your PC Up and Running — All the Time 55 Common Grammar Mistakes to Avoid 56 Who Buys Information Products? 57 The Power of Persistence 58 The Hidden Dangers of a 9 to 5 Job 59 Three Reasons Why People Don’t Write Well 60 Don’t Get Enamored With What’s Hot and Trendy in Marketing 61 Improve Personal Productivity with the Pareto Principle 62 Why Internet Marketers Give Away Their Content for Free 63 What’s Your Definition of Success? 64 Information Marketing: Beyond E-Books 65 Five Proven Strategies for Getting Clients 66 Consumers Love Freebies 67 Motivating Consumers With the 4 Ds of Marketing 68 Why You Can’t Do Everything 69 Seven Tips for Getting Your Book Published 70 Do This Before E-Mailing Affiliate Offers to Your List 71 How to Cut Down on Refund Requests 72 How to Treat Your Best Customers ... and Your Worst 73 Get Rich in Your Niche 74 There’s No Substitute for Real-World Experience 75 Time to Stop Reading and Start Doing 76 Do You Burn With the Envy of Others? 77 Write Like They Talk 78 The 3 Most Important Skills for Internet Marketing 79 Building Your “Swipe File” 80 Crafting Your Elevator Pitch 81 The Awful Truth About Content Marketing 82 How to Get Out of a Slump 83 Action vs. Motivation 84 The Virtue of Modesty 85 What It Really Takes to Become a Guru 86 What You Have to be Good At to Succeed 87 Five Mistakes I Wish I Had Avoided Conclusion 4 Bonus Reports (a $116 Value) — Yours FREE About the author Index
Foreword Acknowledgments Introduction 1 Value Your Time 2 Get Paid for Your Information 3 Is the Customer Always Right? 4 Evaluating Customer Complaints 5 How to Dress for Success: the Lost Skeleton of Cadavra 6 Seven Steps to Outrageous Business Success 7 The Trouble With Asking Strangers for Favors 8 Do C-Level Executives Speak a Different Language? 9 Asking People for Free Advice 10 Find a Need and Fill It 11 Are You a Type A or Type B Personality? 12 Three Ways to Win at E-Mail Marketing 13 What’s Working in Direct Mail Today 14 Biggest Self-Help Myth Exposed 15 Fail Your Way to Success 16 Write Like Your Reader Talks 17 The Time for Action is Now 18 Make Yourself Indispensable 19 Have an Attitude of Gratitude 20 Keep Your PC Running in Any Situation 21 Stop Bragging 22 Stick to Your Niche 23 Twenty One Things That are Wrong About Modern Marketing 24 Do What Makes You Happy 25 How to Get People to Trust You 26 Why Information Products are Like Fruit 27 Should You Worry About Internet Piracy? 28 Best Places to Get Sales Leads 29 Let Go of the Past 30 How to Write Great How-to Content 31 Become a More Confident Speaker 32 The Four Stages of Marketing Competence 33 Twenty Two Undeniable Truths of Life 34 Start Small 35 Thirty Eight Great Headlines You Can Swipe 36 Seven Ways to Command Higher Fees 37 Command Premium Pricing for Your Products 38 Write Stronger Landing Pages 39 Ten Steps to Internet Marketing Success 40 Selling with “False Logic” 41 The Awful Truth About Affiliate Marketing 42 Thank a Teacher Today 43 Do You Really Need to Ask? 44 Start Your Own Home Business After 50 45 The 4 Keys to Success and Happiness 46 Five ways to Take the Fear and Anxiety Out of Public Speaking 47 New Google Algorithm Demands Better Article Writing 48 Service Businesses: 7 Ways to Beat Your Competitors 49 Is Your Music Still Inside You? 50 Marketing With Premiums 51 Work Is Its Own Reward 52 What I Love About Copywriting 53 How to Get Really Good at Writing or Anything Else 54 Keep Your PC Up and Running — All the Time 55 Common Grammar Mistakes to Avoid 56 Who Buys Information Products? 57 The Power of Persistence 58 The Hidden Dangers of a 9 to 5 Job 59 Three Reasons Why People Don’t Write Well 60 Don’t Get Enamored With What’s Hot and Trendy in Marketing 61 Improve Personal Productivity with the Pareto Principle 62 Why Internet Marketers Give Away Their Content for Free 63 What’s Your Definition of Success? 64 Information Marketing: Beyond E-Books 65 Five Proven Strategies for Getting Clients 66 Consumers Love Freebies 67 Motivating Consumers With the 4 Ds of Marketing 68 Why You Can’t Do Everything 69 Seven Tips for Getting Your Book Published 70 Do This Before E-Mailing Affiliate Offers to Your List 71 How to Cut Down on Refund Requests 72 How to Treat Your Best Customers ... and Your Worst 73 Get Rich in Your Niche 74 There’s No Substitute for Real-World Experience 75 Time to Stop Reading and Start Doing 76 Do You Burn With the Envy of Others? 77 Write Like They Talk 78 The 3 Most Important Skills for Internet Marketing 79 Building Your “Swipe File” 80 Crafting Your Elevator Pitch 81 The Awful Truth About Content Marketing 82 How to Get Out of a Slump 83 Action vs. Motivation 84 The Virtue of Modesty 85 What It Really Takes to Become a Guru 86 What You Have to be Good At to Succeed 87 Five Mistakes I Wish I Had Avoided Conclusion 4 Bonus Reports (a $116 Value) — Yours FREE About the author Index
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